Latest Fitness and Wellness Industry News
Planet Fitness Launches Annual Fundraising Campaign for Boys & Girls Clubs of America
Planet Fitness has launched its annual October fundraiser for Boys & Girls Clubs of America, continuing a partnership that has raised more than $12 million since 2016.
VASA Fitness Unveils Rebrand as It Plans Nearly 20 New Clubs in 2027
VASA Fitness has unveiled a new brand platform, digital experience and club design as the operator prepares to open nearly 20 locations in 2027.
VASA Fitness Partners With ISSA to Build Internal Personal Trainer Pipeline
VASA Fitness has partnered with ISSA to launch a Trainer in Training Program that will sponsor up to 150 personal trainer certifications annually for eligible employees.
VASA Fitness Reports Membership Growth and $30M in Club Investments in 2025
VASA Fitness closed 2025 with seven new club openings, 335,000 new members, and $30M in investments, expanding to 68 locations nationwide.
VASA Fitness Announces $30 Million Reinvestment to Upgrade Clubs and Expand Boutique Offerings
VASA Fitness invests $30M to upgrade 64 clubs with boutique-style STUDIO programs, new equipment, and enhanced amenities by Q1 2026.
VASA Fitness Appoints New COO and CMO
VASA Fitness has appointed Chris Griebe as Chief Operating Officer and Danielle Petersen as Chief Marketing Officer, reinforcing its focus on operational strength and strategic growth as the company expands its national footprint in the high-value, low-price fitness segment.