Beyond Yoga Launches ‘Seek Beyond’ Platform to Redefine Modern Wellness
Krissy Vann | Host, All Things Fitness and Wellness
Beyond Yoga has launched Seek Beyond, a new brand platform aimed at reshaping the conversation around wellness by emphasizing movement, mindfulness, and connection. The campaign marks a strategic evolution for the activewear brand as it broadens its narrative beyond performance to embrace a more inclusive and emotionally resonant vision of personal growth.
At the center of Seek Beyond is an original anthem written and performed by Issa Rae, a writer, producer, actress, and entrepreneur. Her voice sets the tone for a campaign grounded in authenticity and intention. The initiative highlights a diverse range of individuals including movement coach and The Sculpt Society founder Megan Roup, Hike Clerb founder Evelynn Escobar, Skyting Yoga co-founder Krissy Jones, Big Girls Who Run LA co-founder Danielle Burnett, model and run club member Dale Samson, breathwork coach Miwa Sakamoto, and model and Pilates enthusiast Annie Little.
“Seek Beyond is an invitation to embrace the joy of the journey, whatever that might look like,” said Nancy Green, CEO of Beyond Yoga. “This platform reflects how our community shows up, with openness, with heart, and with a deep belief that movement is more than just physical. It's how we grow.”
The launch coincides with Beyond Yoga’s new Outdoor product collection and responds to a broader cultural shift marked by burnout and pressure to perform. According to the brand, Seek Beyond offers an alternative that encourages progress over perfection, grounded in joy and real-life experience.
“This partnership with Beyond Yoga felt like such a natural fit,” said Issa Rae. “The Seek Beyond message mirrors the way I move through the world, choosing progress over perfection and doing so with intention, joy, and humor. Writing the anthem was a chance to explore that spirit creatively, and I’m proud to help share it.”
“In a wellness space that can often feel prescriptive or performative, Seek Beyond offers something more human,” added Katie Babineau, Chief Marketing Officer at Beyond Yoga. “This is a movement rooted in real life, where vulnerability is strength and growth looks different for everyone. Issa was the ideal partner to bring that vision to life.”
The campaign will continue through fall via digital storytelling and community activations. It follows Beyond Yoga’s latest store opening, which introduced a refreshed design format aimed at elevating the in-store experience. These efforts signal the brand’s broader commitment to long-term growth and customer engagement across channels.
