Could AI Be the Personal Trainer of the Future? Maxiom Launches with $2M in Seed Funding and Eyes Global Expansion
Krissy Vann | Host, All Things Fitness and Wellness
Artificial intelligence is already embedded in many areas of the fitness industry. Now, a new entrant is expanding the role of AI further by positioning it as a potential alternative to human coaching.
This week, Maxiom Labs launched its AI-powered health and performance platform, supported by a $2 million oversubscribed seed round led by Conscious Ventures. The company also received investment from Switzerland-based genetics firm DNAthlete and has opened a $6 million Series A round. Its core product, SmartCoach AI, also known as Max, is designed to act as a full-service digital coach that adapts to each user's biometrics, behavior, and environment.
Founded by a team with backgrounds in artificial intelligence, sports science, and precision medicine, Maxiom aims to serve as a real-time decision-making system for health and fitness. Rather than simply collecting data, the platform uses it to generate personalized daily recommendations based on inputs such as wearable metrics, nutrition, sleep, and environmental conditions.
"Inside each of us is the blueprint for the best of us but we’re drowning in noise and bad advice," said Eric Harr, Co-Founder and CEO of Maxiom. "We built MAXIOM to deliver truth, precision, and simplicity to unlock human potential at scale."
Elite athletes are already adopting the system. World Champion triathletes Kristian Blummenfelt and Gustav Iden have moved away from traditional human coaches and are now training exclusively with Max. “Max is the future,” said Blummenfelt. “He’s getting close to outperforming the world’s best coaching team but unlike them, he’s with you 24/7 and knows all your data. No bias. No wasted time. Just results.”
The launch reflects a broader shift in consumer expectations. Many individuals are already collecting large amounts of health data but often lack the tools to make sense of it. Maxiom’s platform is designed to translate that data into clear, actionable coaching.
Users interact with Max through a feature called AskMax, which provides context-specific feedback in response to questions. According to the company, Max has already handled nearly one million user queries. Use cases range from high-performance training to recovery tracking and general wellness.
To evaluate its approach, Maxiom will begin a randomized double-blind clinical trial in June. The study, led by Dr. Judith Lambton, will compare traditional coaching methods with Max’s AI-driven programming to assess relative outcomes.
As technology continues to reshape the fitness sector, Maxiom is aiming to be part of the next phase where AI is not just a supplement to human coaching but a central player in guiding health and performance.
