Strava Strengthens Cycling Focus with The Breakaway Acquisition
Krissy Vann | Host, All Things Fitness and Wellness
Strava has acquired the core assets of The Breakaway, a Y Combinator-backed cycling training app, in a move that expands its suite of training tools for athletes. The acquisition follows Strava’s recent purchase of Runna, a structured running training app, signaling the company’s continued investment in building out its platform for users seeking guided fitness experiences.
“Jordan Kobert, Kyle Yugawa and team have built a brilliant app for cyclists who want to improve and achieve their cycling targets, making it a perfect fit for the Strava subscription, which helps users accomplish their goals,” said Michael Martin, chief executive officer at Strava.
Founded over 16 years ago as a platform primarily for cyclists, Strava has since expanded to support a wide range of sports and training disciplines. The acquisition of The Breakaway reflects a renewed emphasis on its cycling roots, while also enhancing the offerings available to its paid subscribers.
The Breakaway provides users with personalized training programs, ride analysis, and achievement tracking tools. According to Strava, cyclists using both platforms upload approximately twice as many activities compared to other Strava users.
Strava noted that the acquisition aligns with its broader goal of supporting people in staying active and improving their performance. The company also emphasized that its commitment to developers and open API integration remains central to its strategy, allowing third-party partners to continue creating connected experiences for athletes on the platform.
