ŌURA Rolls Out Full-Day Activity Tracking and New Integrations with Leading Fitness Brands
Krissy Vann | Host, All Things Fitness and Wellness
ŌURA has introduced a fresh wave of updates aimed at redefining how users understand and interact with movement. Rather than treating fitness as a standalone metric, the company is reinforcing its core belief that all movement counts, whether it’s a high-intensity workout or folding laundry. This shift is central to ŌURA’s broader mission: helping users make sense of how their daily habits connect to their overall health. The latest round of app and algorithm enhancements is designed to support that vision, along with a slate of new partnerships with fitness brands including CorePower Yoga, The Sculpt Society, Technogym, and Open.
“Oura has always had a unique stance when it comes to movement,” said Holly Shelton, chief product officer at ŌURA. “Historically, wearable devices have been little more than fitness trackers, but we believe that activity is just a part of overall health and wellbeing. We know that members highly value features related to movement. And our goal is to help them understand its impact, whether that be walking, playing tennis, or folding clothes, on overall health, including Stress and Resilience, Sleep, Metabolic Health, Heart Health, and more.”
The updates include a new trend view that lets users monitor their active minutes across daily, weekly, and monthly time frames. Users can now input their maximum heart rate, which allows ŌURA to adjust heart rate zones and trends for more personalized insights. Heart rate data from partner apps integrated through Apple HealthKit and Health Connect by Android will now be reflected within the ŌURA platform as well, helping users form a more holistic view of how different activities affect their heart health.
In addition, the platform has expanded its activity editing capabilities. Members can now log or adjust workouts from the past seven days rather than being limited to same-day entries. Readiness and Activity scores will automatically update to reflect the changes. The ability to log workouts remains one of the most-used features on the platform, with two-thirds of users manually entering or automatically detecting at least one workout per week.
Addressing a former limitation, ŌURA’s Automatic Activity Detection has been expanded to cover all hours of the day and night, including the early morning window between midnight and 4 a.m. This enhancement was driven by user behavior, as movement detection outside of structured workouts continues to be one of the most valued features, second only to those related to sleep.
The introduction of partner integrations signals a strategic shift. As digital wellness platforms become more interconnected, ŌURA appears to be positioning itself as a central hub for interpreting health data across devices. By importing and syncing heart rate and activity metrics from popular fitness apps and hardware, the company is not just tracking steps but helping users make sense of the patterns behind them.
“Continuous, contextual data and insights are the key to giving people agency to live better, longer,” said Shelton. “We’re committed to continuing to enhance our capabilities over time.”
For fitness operators and digital health providers, these changes offer a glimpse into the evolving expectations of today’s consumers. Wearables are no longer just about exercise tracking. They are becoming personalized wellness tools, and ŌURA is making it clear that it wants to lead that charge.
