Daxko Expands Boutique Fitness Footprint with Acquisition of Exercise.com
Krissy Vann | Host, All Things Fitness and Wellness
In a move that signals continued consolidation in the fitness technology sector, Daxko has acquired Exercise.com, a fitness management platform trusted by thousands of studios, coaches, and personal trainers worldwide. The deal strengthens Daxko’s position as a leading software and integrated payments provider in the health and wellness industry, extending its reach deeper into the boutique and hybrid fitness market.
The acquisition supports Daxko’s strategy to serve fitness entrepreneurs across every business model—boutique, hybrid, and online—by combining scale, innovation, and data-driven insight. By merging Daxko’s infrastructure and market reach with Exercise.com’s specialization in boutique operations, the company aims to deliver more integrated solutions for fitness professionals and their members.
“This acquisition reinforces our commitment to serving fitness businesses of every size and model, from independent studios to multi-location clubs,” said Jeff VanDixhorn, Chief Executive Officer of Daxko. “Exercise.com’s proven platform and team align perfectly with our strategy to help fitness organizations thrive while improving the lives of the people and communities they serve.”
Exercise.com will continue operating under its existing brand, maintaining its platform, team, and customer experience. With Daxko’s backing, the company plans to accelerate innovation and expand its capabilities.
“The future of boutique fitness belongs to the platforms that help owners run smarter, connect deeper, and grow faster,” said Joel Ohman, Founder and CEO of Exercise.com. “Joining Daxko gives us the reach, resources, and go-to-market strength to take that vision further—bringing more value to fitness professionals and their members.”
According to Daxko, the acquisition will connect coaching, operations, and payments into a unified, data-driven ecosystem that helps fitness businesses measure results and scale efficiently.
“Exercise.com has created an exceptional platform that serves the evolving needs of boutique fitness businesses,” said Aldor H. Delp, President of Boutique Fitness at Daxko. “With Daxko’s reach and investment, we’ll help this technology scale faster and deliver even greater impact for studios, coaches, and hybrid fitness models.”
Building on the recent integrations of Vision and ARC, this marks another step in Daxko’s long-term strategy to unify the fitness technology ecosystem. The company’s growing portfolio reflects its goal to create a seamless network of solutions designed to support growth, efficiency, and long-term sustainability for fitness businesses worldwide.
