Equinox enhances its EQX ARC women’s health program by integrating Oura Ring biometrics and clinical lab insights to personalize training and recovery.

Protein Crust Pizza? Papa Johns Tests the Wellness-Minded Appetite

A Peloton study finds fitness, community, and coaching may help ease menopause symptoms, with participants reporting improved energy, sleep, and wellbeing.

Playlist, parent of Mindbody and ClassPass, agrees to merge with EGYM in a $7.5 billion global wellness technology deal backed by $785M in new equity.

Fitness World Canada plans a $50 million investment to expand nationally, open corporate clubs, and launch its first franchise program.

A new national survey from Purpose Brands shows how health goals evolve after early January, highlighting shifts toward longevity, fitness, and sustainable routines.

Planet Fitness enters 2026 with 20.8 million members after reporting 6.7% same-club sales growth and continued club expansion in 2025.

ChatGPT Health introduces a dedicated experience within ChatGPT focused on helping users understand and manage personal health information, with added privacy protections and secure connections to medical records and wellness apps.

StarCruises partners with Under Armour to launch Fitness @ Sea, a wellness-focused cruise blending guided workouts, active travel, and luxury cruising between Malaysia, Phuket, and Singapore in 2026.

Planet Fitness ranked highest among fitness brands on USA Today’s 2026 America’s Best Customer Service list, placing 38th overall based on customer surveys and service metrics.

Mark Mastrov returns to 24 Hour Fitness as owner and executive chair following an acquisition with LongRange Capital, signaling the brand’s next growth phase.

PVOLVE launches a New Year campaign with Jennifer Aniston focused on mindset, consistency, and clinically backed movement designed for long-term strength and mobility.

Zumba launches a global New Year campaign centered on the power of music, showing how the right song can drive motivation, endurance, and consistent fitness results.

GymNation launches the world’s highest gym class in Riyadh, sending members 2,200 feet into the sky for an altitude workout that blends fitness science with bold experiential marketing.

GymNation sold 3,000 memberships in 24 hours ahead of its first Bahrain gym opening at Atrium Mall, marking its third GCC market and continued Middle East expansion.

Phoenix survey reveals weight loss leads 2026 health goals, with people increasingly turning to search, social media, and AI for guidance while navigating access to care.

Life Time survey reveals 2026 fitness trends, with strength training, longevity, sleep, and cautious AI adoption shaping how Americans approach health and wellness.

Planet Fitness returns as presenting sponsor of Times Square’s New Year’s Eve celebration for an eleventh consecutive year, extending its long running partnership into 2026 and reinforcing its mass market fitness strategy.

24 Hour Fitness launches Results Your Way, a new 2026 brand focus centered on personalized training, flexible experiences, upgraded clubs, recovery spaces and digital guidance to help members achieve results on their own terms.

A new ResearchAndMarkets report projects the GLP-1 agonists market to reach USD 170.75 billion by 2033, driven by rising obesity treatment demand and staggered patent expirations across global markets.