Strava’s new Year In Sport report shows Gen Z driving a global shift toward real world fitness, community clubs, active travel, and rising investment in gear and performance.

WHO has endorsed GLP1 therapies in its first obesity treatment guideline as global cases exceed one billion, highlighting the role of medication alongside nutrition, physical activity and long term care.

GoodLife Fitness has been named the Official Gym and Fitness Studio Partner of Team Canada for the 2026 and 2028 Olympic Games, providing nationwide training access for athletes and launching new digital collaborations and fan contests.

Boys and Girls Clubs of America names Planet Fitness as its official GivingTuesday match partner, with Planet Fitness matching donations up to 75,000 dollars to support youth fitness, wellbeing and mentorship programs nationwide.

Planet Fitness announces that select subsidiaries plan to complete a refinancing transaction through the Company’s existing securitized financing facility, including new note issuance and repayment of 2022 debt.

Pickleball Kingdom announces Season 1 of Paddle Battle, the first pickleball competition reality series, debuting on YouTube in January 2026 with players competing for pro contracts and franchise opportunities.

Dubai based wellness franchise elegant hoopoe expands to the UK with an AI driven operating model, introducing its SEGA architecture as the 890 billion dollar global franchise industry adapts to new operational and regulatory demands.

Matrix Fitness launches the Magnum Plate Loaded Range, a new collection of commercial strength machines designed for durability, precision and modern member demand as strength training continues to outpace cardio across gyms.

The global gummy supplements market is rapidly expanding toward 66.79 billion dollars by 2031 as consumers prefer flavorful, easy to use formats.

Earlier this fall, more than 500 New Yorkers gathered through The AC’s growing social fitness community. Learn how The AC’s squad based model, neighborhood culture and year round events are redefining connection, belonging and in person community in New York City.

Mori Trust acquires an ownership interest in 35 Hudson Yards, including the Equinox Hotel, in a deal reported at $541 million, expanding its U.S. portfolio.

Pickleball Kingdom is expanding with nine new indoor clubs opening this year and five more in January, reflecting growing national demand for year round pickleball and rapid franchise development across key U.S. markets.

The Global Wellness Institute’s 2025 report shows the wellness economy reaching 6.8 trillion dollars in 2024 with all sectors surpassing pre pandemic levels. Wellness real estate and mental wellness lead growth, and the industry is projected to approach 9.8 trillion dollars by 2029.

Padel Studios Coventry has launched a UK fitness model that combines indoor Padel, Reformer Pilates and recovery services. Learn how the hybrid concept broadens audiences and creates a multi-use wellness hub.

lululemon has unveiled Team Canada’s Milano Cortina 2026 Olympic and Paralympic kit with a focus on performance innovation, inclusive design, and athlete collaboration. Here is what fitness and sport industry leaders need to know about the new collection.

Orangetheory Fitness partners with HYROX to launch race inspired training at select studios, reflecting the rise of fitness racing and demand for structured, measurable performance programs.

GNC releases its first Anti Trend Report, grading viral wellness trends while expanding its research efforts with a university partnership focused on real world supplement data.

Peloton partners with the Formula 1 Las Vegas Grand Prix to offer live recorded classes, new scenic workouts and expanded programming for members during race week.

JETSET Pilates expands its national footprint with a luxury real estate strategy that places modern Reformer Pilates studios inside high end residential and retail developments. Learn how the brand selects locations and integrates into established wellness oriented communities.

EGYM’s new report reveals how Gen Z and Millennials are driving a strength training surge and reshaping the modern gym experience across the U.S.