Mindbody and ClassPass Parent Playlist to Merge With EGYM in $7.5 Billion Global Wellness Technology Deal
Krissy Vann | Host, All Things Fitness and Wellness
Playlist, the newly launched parent company of Mindbody, Booker, and ClassPass, has entered into a definitive agreement to merge with EGYM, a global provider of smart fitness equipment, AI-enabled workout programming, and corporate wellness solutions. The transaction includes $785 million in new equity investments and values the combined enterprise at $7.5 billion, positioning the deal as one of the largest technology-driven combinations in the global fitness and wellness sector to date.
The new investment is led by Affinity Partners, with participation from existing investors including Vista Equity Partners, Temasek, and L Catterton. Closing of the transaction is subject to customary regulatory approvals.
Upon completion of the deal, Playlist’s portfolio of brands will continue to operate as they do today, while EGYM will remain a subsidiary within the Playlist organization. Fritz Lanman, who also serves as ClassPass founding chairman, and Philipp Roesch-Schlanderer, co-founder and chief executive of EGYM, will be named co-founders of the new Playlist organization. Roesch-Schlanderer will also join Monti Saroya as co-chairman of Playlist.
Playlist provides AI-driven software and consumer booking platforms that support in-person fitness and wellness experiences, while EGYM focuses on preventative health through connected strength and cardio equipment, personalized AI training plans, and EGYM Wellpass, a corporate fitness network that partners with more than 20,000 employers and tens of thousands of fitness locations worldwide. The companies said the combination is intended to create a more integrated wellness technology platform spanning software, connected hardware, consumer access, and workplace wellbeing.
In 2025, Playlist and EGYM reported combined net revenue of more than $800 million, while maintaining profitability and high growth rates. The new equity funding is expected to support increased investment in artificial intelligence aimed at improving operational efficiency for gyms, studios, and wellness operators, as well as deepening member engagement. The capital will also support EGYM’s expansion into Playlist’s core markets in North America and Asia, where EGYM currently has a more limited footprint. At the same time, Playlist plans to expand its presence in Europe by leveraging EGYM’s established regional operations.
In a statement, Lanman said the merger represents “a pivotal moment” for both companies as they continue building the infrastructure behind in-person wellness experiences. “By combining our geographies and complementary product portfolios, we’re uniting multiple layers of wellness—software, connected hardware, consumer booking, and workplace wellbeing—into one global platform,” he said.
Roesch-Schlanderer described the transaction as an opportunity to accelerate preventative health at scale. “We are uniting smart training equipment, club and studio access, management software, corporate wellness, and personalized AI training into one connected ecosystem,” he said, adding that the combined platform aims to demonstrate and scale the value the fitness industry delivers by shifting healthcare from repair to prevention.
From an investor perspective, Affinity Partners partner Asad Naqvi said the firm has been “impressed by the exceptional execution of both companies” and views the combination as a platform with significant long-term growth potential. Saroya added that the combined organization connects AI-enabled software, consumer booking, and smart fitness equipment at global scale, which he said could accelerate adoption and deepen engagement across studios, employers, and consumers.
If approved, the merger would create one of the most expansive technology ecosystems serving the global fitness, wellness, and corporate wellbeing markets, with reach across consumer experiences, operator tools, and employer-sponsored health initiatives.
