PVOLVE Expands Into Heavier Strength Training with Lauryn Bosstick Collaboration
Krissy Vann | Host, All Things Fitness and Wellness
PVOLVE is leaning further into strength training, but with a different tone than they’ve historically taken.
The brand has partnered with Lauryn Bosstick to launch a limited-edition training bundle alongside a new four-week program on its platform, positioning both as a system designed to move women away from extremes and toward more sustainable training.
The PVOLVE x Lauryn Bosstick Bundle introduces the company’s first heavier-weight equipment offering, paired with the Strength Evolved Series, a structured program rooted in strength, mobility, and stability. Together, the release reflects a broader shift happening across the fitness industry, where intensity-driven routines are being reevaluated in favor of approaches tied to longevity, functional movement, and consistency.
Bosstick, founder of The Skinny Confidential and host of The Bossticks Show, has been a longtime user of the method. In announcing the partnership, she pointed to a common gap between expert-driven advice and what actually translates into daily routines, positioning PVOLVE as one of the few systems she has consistently used through different life stages, including pregnancy and postpartum.
The campaign itself takes a different creative direction. It is framed as a mock therapy session, with Bosstick stepping into a fictional “Chief Strength Officer” role to address what the brand describes as “workout trauma.” The messaging focuses on burnout, conflicting advice, and unrealistic expectations that have defined much of modern fitness culture, particularly for women.
From a business standpoint, the concept aligns with a growing opportunity. As more consumers pull back from high-intensity training cycles, operators and digital fitness platforms are recalibrating toward programming that emphasizes durability and long-term adherence. Strength training remains central, but the framing is shifting from short-term transformation to outcomes tied to bone density, metabolic health, and everyday function.
PVOLVE’s positioning leans on clinical backing, with internal research citing measurable improvements in strength, balance, and functional mobility within 12 weeks. The addition of heavier weights signals an evolution of the method rather than a pivot, reinforcing progressive overload as a core principle while maintaining the brand’s emphasis on controlled, low-impact movement.
According to Dani Coleman, Vice President of Training at PVOLVE, strength needs change across different stages of life, making progressive overload essential not just for performance, but for maintaining lean muscle, supporting bone density, and sustaining metabolic health over time.
The launch ultimately reflects where a segment of the market is heading. The conversation is moving away from how hard a workout feels and toward how well it supports the body over time. For brands like PVOLVE, that shift creates space to build products and programming that prioritize consistency, functionality, and long-term outcomes over short-term intensity.
