Reebok and F45 Partner to Redefine Global Fitness Culture
Krissy Vann | Host, All Things Fitness and Wellness
Reebok and F45 Training have announced a multi-year global partnership that will see the two fitness brands collaborate across footwear, apparel, and wearable technology. The agreement positions Reebok as F45’s official partner for performance products, marking a strategic alignment between Reebok’s legacy in training innovation and F45’s international network of high-intensity, community-based studios.
The partnership begins with the launch of the Reebok Smart Ring on October 16, a new wearable designed to provide both coaches and members with insights into training, recovery, and lifestyle habits. In 2026, Reebok will expand its presence within F45 studios by outfitting all coaches in custom-designed uniforms and releasing a co-branded member collection centered on the Nano training shoe franchise, supported by performance and lifestyle apparel.
“At Reebok, our mission has always been to inspire people to move, train, and live with confidence,” said Todd Krinsky, CEO of Reebok. “This partnership with F45 Training brings together two brands rooted in performance and community. By outfitting coaches and members around the world, we’re not only delivering best-in-class product innovation through the Nano franchise, but also creating experiences that connect people to the power of fitness culture in meaningful, energizing ways.”
The partnership will include co-branded experiences such as Reebok x F45 workouts, athlete-led classes, and digital storytelling initiatives. These activations are designed to strengthen community engagement within F45’s global member base while showcasing both brands’ focus on performance and connection.
“F45 Training has always been about pushing people to reach their best while building a community that inspires and supports each other,” said Tom Dowd, Chief Executive Officer for F45 Training. “Partnering with Reebok gives us the tools to bring that vision to life on a global scale through gear, technology, and experiences that take every workout to the next level. Our Forward (FWD) launch event will be the ultimate celebration of what we can achieve together, uniting studios and members worldwide in a shared moment of strength, energy, and community.”
The collaboration will be unveiled at the FWD event on October 16 at View Boston, located at 800 Boylston Street. The event will feature an in-person celebration and a synchronized workout experience across F45 studios worldwide. Additional activations are planned for 2026 in key cities including London, Sydney, and New York.
The partnership reflects a broader movement within the fitness industry, where established performance brands are aligning with experiential training concepts to deepen member engagement and create new opportunities for brand integration.
