Manhattan’s Reforme Marks Expansion of Urban, Tech-Driven Wellness Offerings
Krissy Vann | Host, All Things Fitness and Wellness
Reforme has officially opened in Manhattan, bringing a business model that integrates advanced European wellness technology with holistic healing philosophies.
Founded by former Russian actress and spiritual guide Amaliya Mordvinova, Reforme is designed for New Yorkers seeking measurable, non-invasive treatments that fit into fast-paced lifestyles. Mordvinova, who spent five years studying spirituality in India, developed the concept around the principle that mental, physical, and emotional wellness must work in harmony for lasting transformation.
“We’re proving that true beauty stems from harmony between mind, body, and emotions—and that achieving this harmony should enhance your life, not complicate it,” says Mordvinova.
The studio’s three-pillar approach offers treatments that combine measurable impact with minimal disruption to daily life. Among the technologies on offer are the medical-grade BallancerPro lymphatic compression system, the Iyashi Dome Japanese infrared sauna, hyperbaric oxygen therapy for cellular regeneration and cognitive clarity, LED collagen beds, and the Emsella Chair for core and pelvic floor strengthening. Signature services include lymphatic drainage for detoxification, hyperbaric oxygen sessions for improved recovery, and Iyashi Dome treatments that merge traditional Japanese healing with modern infrared innovation.
Reforme is entering the market at a time when urban wellness consumers are seeking efficient, results-driven solutions without the recovery time associated with more invasive procedures. Its model is particularly aimed at professionals, parents, and active individuals who want transformation without compromise.
For fitness and wellness operators, Reforme’s opening highlights a growing market trend: the convergence of med-spa-grade technology and holistic wellness, designed to deliver tangible results to high-value clientele who demand both innovation and convenience. As urban markets continue to see growth in this hybrid category, Reforme’s approach could serve as a blueprint for future developments in the premium wellness space.
