New HFA survey finds Americans plan $60 billion in fitness spending for 2026, with health and exercise leading New Year’s resolutions and viewed as essential preventive care.

Oura’s 2025 Year in Review analyzes global sleep, stress, activity, and heart health trends using de-identified data from millions of members.

VASA Fitness closed 2025 with seven new club openings, 335,000 new members, and $30M in investments, expanding to 68 locations nationwide.

Equinox expands its partnership with Function to add biomarker testing, AI supported insights, and new health programs aimed at more data informed training.

Planet Fitness announces that select subsidiaries plan to complete a refinancing transaction through the Company’s existing securitized financing facility, including new note issuance and repayment of 2022 debt.

November is now recognized as National Muscle Health Month, founded by Dr. Gabrielle Lyon to raise awareness about the importance of building and maintaining muscle for longevity and overall health. The initiative promotes strength as preventive medicine, addressing rising rates of sarcopenia and encouraging proactive approaches to muscle health through exercise, nutrition, and lifestyle.

Xponential Fitness has named Mike Nuzzo as CEO following Mark King's resignation. Nuzzo brings over 25 years of leadership experience in consumer services and franchise growth.

The US fitness industry saw a 3.5% rise in gym and studio visits in early 2025, according to new HFA data. The FIT Tracker reveals growing engagement and visit frequency nationwide.

Equinox Group has agreed to a $600,000 settlement over difficult membership cancellations, highlighting the importance of transparency in fitness industry practices. Read more on the reforms and what this means for members.

WHOOP launches 5.0 and MG wearables with new health features including ECG, blood pressure insights, and physiological age tracking, aiming to meet growing demand for personalized health data.

Planet Fitness launches a $1 down, $15/month spring promotion through May 16 to encourage new member sign-ups and increase seasonal engagement, with flexible terms and accessible in-club workouts.

As gym goers prioritize recovery and results, 24 Hour Fitness rolls out Recovery24 and Premium Fit24 to meet rising demand for high-performance member experiences.

Discover the top fitness chains of 2025 with Chatmeter’s AI-driven report. Learn what gym-goers value most, from price and cleanliness to customer service and atmosphere.

Surgeon General highlights the link between alcohol and cancer risk, presenting opportunities for fitness businesses to engage members and support holistic wellness in January and beyond.

Jennifer Aniston partners with Pvolve to launch a six-week strength training challenge in 2025, addressing fitness retention with innovative workouts, expert coaching, and a focus on longevity.

Discover how Apple Fitness+ and Strava's new integration enhances user engagement, offering advanced tracking, community sharing, and strategic tools to drive fitness retention in 2025.

Discover 2025's top fitness trends, from strength training to sauna sessions, as revealed by Life Time's latest survey. Explore how recovery and holistic wellness are reshaping gym experiences.

Strength training continues to dominate fitness trends in 2025. Learn how Planet Fitness is responding with new equipment and investments to meet the demand while addressing retention challenges in the New Year fitness surge.

Life Time renews its partnership with NASM, enhancing professional development for personal trainers, stretch specialists, and group fitness instructors with expanded access to educational resources.

Discover how GymNation’s latest study shows the impact of digital engagement on fitness member retention, with a 10.5% increase in lifetime value and stabilized visit frequency.