Inside the 2025 ClassPass Look Back Report as Pilates Surges and Midday Movement Rises
Krissy Vann | Host, All Things Fitness and Wellness
As 2025 winds down, ClassPass has released its annual Look Back Report, a data set that reveals how people moved, rested, and built wellness habits this year. The analysis is based on millions of reservations made between January 1 and October 10 and offers a clear picture of the routines and cultural moments that shaped member behavior across the globe.
According to ClassPass, in-person experiences remained a priority throughout the year. Fritz Lanman, CEO of Playlist, the parent brand of ClassPass, said consumers gravitated toward options that fit the natural rhythm of their days and supported a more balanced, sustainable approach to wellbeing. That mix of structure, flexibility, and recovery shows up across the trends highlighted in the report.
Pilates led the year once again. It was the most booked workout worldwide for the third straight year, growing 66 percent year over year and surpassing 27 million global searches. The continued dominance of Pilates suggests that strength-focused, form-driven modalities remain central to how many people prefer to train.
Movement in the middle of the workday also gained traction. Reservations between 11 in the morning and 1 in the afternoon rose 38 percent globally, signaling a shift in how people integrate exercise into daily life. Instead of anchoring workouts before or after work, more members used the midday window as a reset, a productivity booster, or a practical way to break up long stretches at a desk.
Refueling became a notable part of the journey as well. Orders of food and beverages through ClassPass increased 121 percent year over year. Smoothies, coffee, and sandwiches emerged as favorites worldwide. This suggests members are treating nourishment as an extension of their fitness routine rather than a separate activity.
Play based fitness delivered some of the most dramatic gains of the year. Racquet sports grew 111 percent. HYROX increased 432 percent. Parkour rose 92 percent. These numbers highlight a widening appetite for training formats that combine athleticism, skill development, and social engagement.
Cultural moments had an influence too. Booking patterns surged in response to collective experiences, from global news cycles to entertainment releases. Nearly 30,000 reservations were made for Taylor Swift themed classes, underscoring how quickly cultural trends can shape demand and class creation across markets.
Together, the findings in the 2025 Look Back Report show a year defined by variety and personalization. People mixed Pilates sessions with hybrid endurance races, booked lunchtime workouts, paired training with recovery food, and followed cultural cues into themed classes. As the industry heads into 2026, these behaviors point to sustained interest in flexible scheduling, integrated recovery, and wellness routines that feel both intentional and enjoyable.
