Deloitte and HFA Report Projects India’s Fitness Market to Double by 2030
Krissy Vann | Host, All Things Fitness and Wellness
India’s fitness economy is set for rapid expansion, according to the India Fitness Market Report 2025 by Deloitte India and the Health & Fitness Association. The market is expected to grow from INR16,200 crore, or US$1.9 billion, in 2024 to INR37,700 crore, or US$4.5 billion, by 2030, representing a 15 percent compound annual growth rate.
Membership at fitness facilities is forecast to increase from 12.3 million in 2024 to 23.2 million by 2030. While this growth highlights opportunity, penetration remains low at under one percent of the eligible population. Deloitte projects penetration could reach 1.7 percent by 2030, reflecting significant room for expansion.
Regional disparities persist, with the top ten cities contributing more than half of market revenue but accounting for less than a third of facilities. Of India’s 956 million adults between the ages of 18 and 62, only 15 percent of those who are physically active participate in paid fitness activities. Analysts point to smaller cities, women, and lower-income households as key areas for growth.
Boutique studios are emerging as the fastest-growing segment, with formats such as high intensity interval training, yoga, mixed martial arts, and Pilates expected to expand at nearly 19 percent annually through 2030. Value gyms remain the dominant facility type, representing more than half of market revenue and the majority of membership.
Industry leaders say innovation, affordability, and digital integration will be essential to unlocking the market’s potential. “The next wave of growth will not only be about opening more facilities, but about converting this vast inactive population into active participants through innovation, digital integration and corporate wellness programs,” said Praveen Govindu, Partner, Deloitte India.
