Hims & Hers Says Healthcare Has a Class Divide: Rich People Live Longer
Krissy Vann | Host, All Things Fitness and Wellness
Hims & Hers Health, Inc. is returning to the Big Game on February 8 with a national advertising campaign that takes direct aim at healthcare inequality in the U.S. The new spot, titled “Rich People Live Longer,” follows last year’s “Sick of the System” ad and delivers a clear message: proactive, personalized healthcare should not be treated as a luxury reserved for the wealthy.
The campaign highlights the growing gap between two healthcare realities in America. Research shows that individuals in the top 1 percent of income live an average of seven years longer than those in the bottom 50 percent. Hims & Hers frames this disparity as the result of an elite, prevention-focused system available to high earners, and a reactive, fragmented system experienced by everyone else. The company says the campaign is designed to surface information that has traditionally been inaccessible and to encourage consumers to demand higher standards of care.
“For too long, the ‘gold standard’ of healthcare has been a well-kept secret for the wealthy,” said Andrew Dudum, co-founder and CEO of Hims & Hers Health. He added that rising living costs have forced many Americans to deprioritize their health, reinforcing the need for broader access to proactive care.
The ad’s voice is provided by Common, who frames access to healthcare as a systemic equity issue and encourages viewers to take a more active role in their long-term health.
Alongside the message, the spot points to how the Hims & Hers platform is built to reduce barriers to care. Labs by Hims & Hers offers diagnostic testing and clinician-developed action plans, while programs focused on metabolic and hormone health aim to support earlier intervention, better adherence, and improved quality of life.
With its return to one of the largest advertising stages in the world, Hims & Hers is positioning healthcare access as a cultural issue, not just a clinical one, and challenging the idea that longevity and preventive care should depend on income.
