lululemon Launches First-Ever NFL Collection Featuring All 32 Teams
Krissy Vann | Host, All Things Fitness and Wellness
lululemon and the National Football League have announced a new apparel collaboration featuring all 32 NFL teams. The partnership marks the first time lululemon has produced officially licensed products for the league or any of its teams, introducing a collection of men’s and women’s apparel and accessories that combine performance design with team branding.
“True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” said Celeste Burgoyne, President, Americas and Global Guest Innovation, lululemon. “We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the NFL season.”
The collection includes key lululemon pieces such as the Steady State franchise for men and the Define, Scuba, and Align lines for women. Each item features official team marks while maintaining lululemon’s technical fabrications and fit.
“Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort,” said Renie Anderson, Executive Vice President and Chief Revenue Officer, NFL. “lululemon boasts a loyal fan base built on culture, meaningful connections and innovation, qualities that thoroughly reflect the NFL.”
To accompany the launch, the “Welcome to the Fam Club” campaign features NFL Legends Joe Montana, Nick Foles, Ryan Clark, and Emmanuel Acho. The campaign emphasizes the connection between sport, fashion, and community while highlighting the families behind the athletes.
The collection will be available starting October 28 on NFLShop.com, Fanatics.com, and at team retail locations, including in-stadium and online stores. International availability will follow through local NFL Shop sites.
