WHOOP Raises $575M to Scale Personalized Health Platform
Krissy Vann | Host, All Things Fitness and Wellness
WHOOP has raised $575 million in a Series G round, bringing its valuation to $10.1 billion as it continues to expand its global footprint and platform.
The round was led by Collaborative Fund and includes participation from a mix of institutional investors, sovereign wealth funds, healthcare organizations, and individual investors. Strategic investors include Abbott and Mayo Clinic.
Individual investors in the round include Cristiano Ronaldo, LeBron James, and Rory McIlroy, along with other global athletes and public figures.
WHOOP reports more than 2.5 million members globally. In 2025, the company says bookings grew 103 percent year over year, reaching a $1.1 billion run rate, and that it operated cash flow positive.
The company has built its platform around continuous biometric data and daily performance metrics, including recovery, strain, and sleep. WHOOP says it has collected more than 24 billion hours of physiological data, which informs the insights delivered through its app.
Members use the platform to track how behaviors such as training, nutrition, and stress impact performance and recovery. According to the company, users open the app multiple times per day to review these metrics.
Proceeds from the Series G funding will be used to support continued growth in the United States and international expansion across Europe, the GCC, Latin America, and Asia. WHOOP is also hiring more than 600 roles globally to support research and development and expansion efforts.
The company states that the funding will support further development of its platform, including continued investment in AI, personalization, and product development.
