UFC GYM and Habit Burger launch a playful marketing campaign with a Hot Dads calendar tied to a new chargrilled salad lineup.

Planet Fitness ended Q1 2025 with 20.6M members and $276.7M in revenue, while preparing mitigation plans to limit impact from potential tariff changes.

Xponential Fitness reports Q1 2025 sales growth but posts revenue decline and net loss amid rising legal costs and revised studio opening guidance.

WHOOP launches 5.0 and MG wearables with new health features including ECG, blood pressure insights, and physiological age tracking, aiming to meet growing demand for personalized health data.

Life Time reports strong Q1 2025 results with $706M in revenue, 3% membership growth, and improved cash flow. Get the full financial breakdown and updated outlook.

WeightWatchers files for bankruptcy to eliminate $1.15B in debt as it shifts focus to telehealth amid growing demand for weight-loss drugs like Ozempic.

Planet Fitness launches a $1 down, $15/month spring promotion through May 16 to encourage new member sign-ups and increase seasonal engagement, with flexible terms and accessible in-club workouts.

Life Time has launched a free series of on-demand fitness classes for moms and kids, available on the Life Time app starting May 6. The new collection encourages family movement with short, accessible workouts.

ŌURA adds Meals and Glucose tracking to its app, integrating Dexcom’s Stelo sensor for real-time metabolic health insights and personalized guidance.

F45 Training launches its first global brand campaign, highlighting its community-driven approach, inclusive studios, and evolving wellness offerings across 1,500 locations.

Hims & Hers names former Amazon executive Nader Kabbani as COO to scale operations and expand access to personalized healthcare services across its growing platform.

On May 31, Crunch Fitness locations across the U.S. will unite for a 90-minute “Love Your Muscles” class in support of Augie’s Quest to Cure ALS. Open to both members and non-members, the event blends strength, core, mobility, and dance—raising funds and awareness for ALS research. 100% of proceeds go directly to the nonprofit founded by Life Fitness pioneer Augie Nieto.

NASM has launched a new Strategic Advisory Board led by industry veterans Mark Mastrov and Neal Spruce. The seven-member board will guide the organization on innovation, tech, policy, and growth as the fitness and wellness industry evolves.

A new claims analysis by Aon found that GLP-1 users experienced a 44 percent reduction in cardiac hospitalizations and slower medical cost growth compared to matched control groups.

Life Time is bringing mindful indulgence into the wellness space with a new partnership featuring FitVine Wine as the official wine sponsor of Life Time Pickleball. With zero-sugar wines now available at select Life Time clubs and LifeCafes, this collaboration reflects a growing trend in the fitness industry: blending performance, recovery, and lifestyle-driven experiences. As pickleball surges in popularity, members can now toast their wins without compromising their goals.

As gym goers prioritize recovery and results, 24 Hour Fitness rolls out Recovery24 and Premium Fit24 to meet rising demand for high-performance member experiences.

In honor of Mental Health Awareness Month, Wellness Pet Company has teamed up with Strava to launch the “Minutes That Matter” Challenge — encouraging pet parents to get active with their four-legged companions. While the benefits of movement are well-known, this campaign highlights the growing recognition of how pets support our mental wellbeing too. Participants are challenged to log 250 active minutes on Strava throughout May, reinforcing that small daily habits with our pets can have a big impact.

Novo Nordisk announced new partnerships with Hims & Hers Health, LifeMD, and Ro to expand access to authentic, FDA-approved Wegovy® (semaglutide) through a streamlined direct-to-patient model. Patients can now obtain Wegovy® via NovoCare® Pharmacy for $499 per month, with prescription fulfillment handled by CenterWell Pharmacy. The move comes as demand for GLP-1 weight loss treatments continues to grow, with Wegovy® now supporting nearly 1.5 million patients in the U.S.

Pvolve launches its Sculpt Anywhere campaign with a portable workout bundle, nationwide tour, and 14-day challenge inspired by Jennifer Aniston’s routine.

A viral satire about marathons and midlife is sparking real conversation. Here's why endurance sports are booming among adults over 30.