JETSET Pilates Moves Beyond 350 Territories Amid Boutique Fitness Demand
Krissy Vann | Host, All Things Fitness and Wellness
JETSET Pilates is continuing its rapid franchise expansion, passing 350 territories awarded and more than 60 studios open following a strong first quarter of 2026.
The boutique Reformer Pilates brand opened 25 studios in Q1 and awarded 92 additional territories across 22 franchise partners. Growth spanned major metro areas like New York City, Dallas, and Chicago, while also pushing into smaller and emerging markets including Somerville, New Jersey, Edwardsville, Illinois, and Bridgeland, Texas.
The newly awarded territories include planned entry into several new markets such as London, Scottsdale, Boulder, Kansas City, and Louisville, pointing to both continued U.S. expansion and early international ambitions.
The company’s development momentum is being driven largely by experienced, multi-unit operators, a trend that continues across boutique fitness as brands look for franchisees with operational scale and capital.
On the performance side, JETSET reported a 2025 systemwide average unit volume of approximately $1.13 million, placing it competitively within the premium boutique segment and reinforcing the viability of its studio model as it scales.
Looking ahead, the company expects to open more than 20 additional studios in Q2, with a focus on Texas, the Northeast Corridor, California, and the Southeast.
To support that pipeline, JETSET is investing in instructor training through its internal academy, expanding its marketing and presale infrastructure, and opening a new regional headquarters in Dallas. The company is also refining pricing strategies and member engagement efforts as it works to maintain consistency across a growing footprint.
The pace of territory awards alongside unit openings suggests JETSET is still in an early but accelerating phase of its franchise lifecycle, with a development pipeline that extends well beyond its current studio count.
