Xponential Fitness has divested CycleBar and Rumble to Extraordinary Brands as part of a strategic move to focus on its most profitable boutique fitness concepts.

Pvolve announces six new studios in Colorado, Georgia, Indiana, and Virginia, led by mission-driven franchisees with clinical, marketing, and operations backgrounds—part of its nationwide growth strategy supported by an omnichannel fitness model and partnership with Tally Health.

Club Pilates teams up with Disney for its first film collaboration, launching a nationwide campaign tied to Freakier Friday. Themed classes, a premiere sweepstakes, and brand activations aim to boost engagement and visibility across the fitness and entertainment industries.

GymNation launches “The Coolest Class in Dubai,” a temperature-controlled HIIT workout designed to help members stay active through extreme summer heat. With strong demand and a ballot-based registration system, the innovative concept blends performance, novelty, and climate-smart programming to boost member engagement and retention.

Barry’s announces leadership transition as it plans to double its global footprint. Joey Gonzalez becomes Executive Chairman, while JJ Gantt steps in as CEO to lead the next phase of strategic growth.

Zumba Cruise returns in 2026 after a seven-year break, offering a branded fitness experience at sea with top instructors, themed workouts, and global community engagement aboard the Norwegian Pearl.

Pvolve has been ranked No. 78 on Entrepreneur’s Franchise 500® list in the Top New & Emerging Franchises category. The recognition reflects the brand’s recent growth, hybrid service model, and expanding footprint in the boutique fitness sector.

VAURA Pilates expands into California with new franchise opportunities, bringing its immersive, performance-focused reformer Pilates experience to the U.S. market. With locations in New York and Austin, the brand is targeting rapid growth in major cities across North America.

Burn Boot Camp raised over $465,000 in its ninth annual "Be Their Muscle" campaign for the Muscular Dystrophy Association. Learn how members across 300+ locations joined forces to support MDA’s mission.

Arketa raises $15M in Series A funding led by Inspired Capital to expand its AI-powered platform for boutique fitness and wellness studios, addressing modern demands for personalized and community-focused experiences.

Equinox Group has agreed to a $600,000 settlement over difficult membership cancellations, highlighting the importance of transparency in fitness industry practices. Read more on the reforms and what this means for members.

YogaSix launches Y6 Mobility, a new class combining yoga and functional mobility training. Now available in select U.S. studios, with nationwide rollout planned through 2025.

iFIT acquires Reform RX, entering the Pilates market and expanding its connected fitness offerings for home and commercial users.

Xponential Fitness CEO Mark King announces retirement due to health reasons. The Board begins succession planning as King continues in his role during the transition.

STRONG Pilates is expanding its U.S. growth plan with over 155 locations in development, backed by a strategic partnership with wellness investor Momentic Studios. The global fitness franchise, now operating 80+ studios across 11 countries, continues its rapid expansion after an 18% network revenue increase in 2024.

Discover how the Pilates equipment market is projected to grow by $146.3 million by 2028, driven by increasing demand for low-impact fitness solutions that promote mobility, flexibility, and long-term health.

Club Pilates is expanding to Belgium, Luxembourg, and Monaco with a plan to open 36 studios over 10 years. Learn more about the brand's growing presence in Europe and the rise of low-impact fitness.

Pvolve expands its boutique fitness franchise with new studios in Dallas, Miami, Charlotte, and Portland, offering sustainable, low-impact workouts focused on strength and mobility. Learn about their strategic growth plans and franchise opportunities.

YogaSix opens its first studio in Japan, marking its expansion into Asia. Located in Tokyo's Shinagawa neighborhood, the studio offers signature classes and highlights the growing global demand for boutique yoga experiences.

F45 Training reports record-breaking 2024 growth with global expansion, new studio openings, franchise sales, and innovative fitness programs like VAURA Pilates and FS8.