[solidcore] appoints new C-suite leaders and a board member as the boutique fitness brand expands past 150 studios and builds capacity for continued growth.

Super Bowl Champion Russell Wilson and Grammy Winner Ciara have launched The Pack, a boutique fitness studio in New York City combining strength, endurance, and self-defense into a 50-minute group workout.

Los Angeles boutique fitness studios launch Boutique Fitness Loyalty Month this September, urging direct bookings over third-party apps to support local gyms, teachers, and community sustainability.

Pvolve expands its U.S. footprint with five new studio leases, bringing its total toward 40 by 2025. Backed by Jennifer Aniston, the hybrid fitness brand blends functional movement with digital and in-studio training.

Studio Pilates International will open its first German studio in Wiesbaden in 2026, expanding its global reformer Pilates franchise into mainland Europe.

Burn Boot Camp earns a spot on the 2025 Inc. 5000 list for the sixth year in a row, reporting $700K average revenue per location and 600 units awarded.

Walla, the AI-powered platform for boutique fitness studios, expands into Canada, offering predictive member insights, automated marketing, and scalable tools for multi-location operators.

Les Mills has piloted a four-part yoga series to help clubs scale their wellness offerings, address instructor shortages, and meet rising demand for mind-body fitness. Early trials report high member satisfaction and full class occupancy.

Extraordinary Brands has acquired CycleBar and Rumble from Xponential Fitness, expanding its boutique fitness portfolio to four modalities. The company plans to streamline operations, support franchise growth, and prioritize profitability for studio owners.

Xponential Fitness has divested CycleBar and Rumble to Extraordinary Brands as part of a strategic move to focus on its most profitable boutique fitness concepts.

Pvolve announces six new studios in Colorado, Georgia, Indiana, and Virginia, led by mission-driven franchisees with clinical, marketing, and operations backgrounds—part of its nationwide growth strategy supported by an omnichannel fitness model and partnership with Tally Health.

Club Pilates teams up with Disney for its first film collaboration, launching a nationwide campaign tied to Freakier Friday. Themed classes, a premiere sweepstakes, and brand activations aim to boost engagement and visibility across the fitness and entertainment industries.

GymNation launches “The Coolest Class in Dubai,” a temperature-controlled HIIT workout designed to help members stay active through extreme summer heat. With strong demand and a ballot-based registration system, the innovative concept blends performance, novelty, and climate-smart programming to boost member engagement and retention.

Barry’s announces leadership transition as it plans to double its global footprint. Joey Gonzalez becomes Executive Chairman, while JJ Gantt steps in as CEO to lead the next phase of strategic growth.

Zumba Cruise returns in 2026 after a seven-year break, offering a branded fitness experience at sea with top instructors, themed workouts, and global community engagement aboard the Norwegian Pearl.

Pvolve has been ranked No. 78 on Entrepreneur’s Franchise 500® list in the Top New & Emerging Franchises category. The recognition reflects the brand’s recent growth, hybrid service model, and expanding footprint in the boutique fitness sector.

VAURA Pilates expands into California with new franchise opportunities, bringing its immersive, performance-focused reformer Pilates experience to the U.S. market. With locations in New York and Austin, the brand is targeting rapid growth in major cities across North America.

Burn Boot Camp raised over $465,000 in its ninth annual "Be Their Muscle" campaign for the Muscular Dystrophy Association. Learn how members across 300+ locations joined forces to support MDA’s mission.

Arketa raises $15M in Series A funding led by Inspired Capital to expand its AI-powered platform for boutique fitness and wellness studios, addressing modern demands for personalized and community-focused experiences.

Equinox Group has agreed to a $600,000 settlement over difficult membership cancellations, highlighting the importance of transparency in fitness industry practices. Read more on the reforms and what this means for members.