JETSET Pilates surpasses 350 territories and 60 studios after opening 25 locations and awarding 92 territories in Q1 2026, signaling continued franchise growth and strong unit economics in the boutique fitness sector.

Xponential Fitness signs its largest franchise deal as Riser Fitness plans 127 new Club Pilates studios across six U.S. states, expanding the brand’s national footprint and growth pipeline.

Nike has closed all Nike Studios locations, ending its boutique fitness test while shifting focus to partnerships, equipment, and performance-led fitness strategy.

Daxko is making a direct move into the medical wellness category, launching a new program designed to help operators participate in GLP-1 and metabolic health services without taking on clinical risk.

JETSET Pilates expands its national footprint with a luxury real estate strategy that places modern Reformer Pilates studios inside high end residential and retail developments. Learn how the brand selects locations and integrates into established wellness oriented communities.

Xponential Fitness (NYSE: XPOF) reported mixed third-quarter 2025 results, with revenue down 2% to 78.8 million dollars and system-wide sales up 10% to 432.2 million dollars. The boutique fitness franchisor narrowed its net loss to 6.7 million dollars and reaffirmed full-year guidance while continuing to streamline operations and focus on core brands including Club Pilates, Pure Barre, YogaSix, BFT, and StretchLab.

Russell Wilson and Ciara team with Rumble co-founders to launch The Pack, a NYC boutique fitness studio blending training and self-defense.

Dua Lipa joins Frame Fitness as Co-Founder and Chief Creative Officer, shaping the Pilates brand’s design, content, and global expansion.

[solidcore] has launched its national “Get Obsessed” campaign with former SNL cast member Ego Nwodim, highlighting client commitment through film, social, and in-studio activations.

[solidcore] appoints new C-suite leaders and a board member as the boutique fitness brand expands past 150 studios and builds capacity for continued growth.

Super Bowl Champion Russell Wilson and Grammy Winner Ciara have launched The Pack, a boutique fitness studio in New York City combining strength, endurance, and self-defense into a 50-minute group workout.

Los Angeles boutique fitness studios launch Boutique Fitness Loyalty Month this September, urging direct bookings over third-party apps to support local gyms, teachers, and community sustainability.

Pvolve expands its U.S. footprint with five new studio leases, bringing its total toward 40 by 2025. Backed by Jennifer Aniston, the hybrid fitness brand blends functional movement with digital and in-studio training.

Studio Pilates International will open its first German studio in Wiesbaden in 2026, expanding its global reformer Pilates franchise into mainland Europe.

Burn Boot Camp earns a spot on the 2025 Inc. 5000 list for the sixth year in a row, reporting $700K average revenue per location and 600 units awarded.

Walla, the AI-powered platform for boutique fitness studios, expands into Canada, offering predictive member insights, automated marketing, and scalable tools for multi-location operators.

Les Mills has piloted a four-part yoga series to help clubs scale their wellness offerings, address instructor shortages, and meet rising demand for mind-body fitness. Early trials report high member satisfaction and full class occupancy.

Extraordinary Brands has acquired CycleBar and Rumble from Xponential Fitness, expanding its boutique fitness portfolio to four modalities. The company plans to streamline operations, support franchise growth, and prioritize profitability for studio owners.

Xponential Fitness has divested CycleBar and Rumble to Extraordinary Brands as part of a strategic move to focus on its most profitable boutique fitness concepts.

Pvolve announces six new studios in Colorado, Georgia, Indiana, and Virginia, led by mission-driven franchisees with clinical, marketing, and operations backgrounds—part of its nationwide growth strategy supported by an omnichannel fitness model and partnership with Tally Health.