Xponential Fitness (NYSE: XPOF) has appointed Rachel Lee to its Board of Directors, effective August 25, 2025. Lee brings two decades of finance and board experience to support the company’s growth and governance.

Gold’s Gym will open 60 new locations in Brazil over the next 10 years under a master franchise deal, with a flagship debut in 2026. The expansion highlights Brazil’s role as the world’s second-largest fitness market.

Los Angeles boutique fitness studios launch Boutique Fitness Loyalty Month this September, urging direct bookings over third-party apps to support local gyms, teachers, and community sustainability.

Pvolve expands its U.S. footprint with five new studio leases, bringing its total toward 40 by 2025. Backed by Jennifer Aniston, the hybrid fitness brand blends functional movement with digital and in-studio training.

Over 5,000 New Yorkers have entered the lottery for the first-ever NYC Bakery Run on Sept 21, 2025, a pastry-fueled half marathon by TIPSTER.

Life Time has expanded its Work Lounge concept with 55 locations completed and more than 30 in development. The lounges offer members productive spaces inside clubs, with both complimentary and premium options available, complementing the company’s Life Time Work coworking brand.

Eight Sleep raises $100M to develop its AI-powered Sleep Agent, expand into medical applications like Hot Flash Mode and sleep apnea, and grow in global markets.

Studio Pilates International will open its first German studio in Wiesbaden in 2026, expanding its global reformer Pilates franchise into mainland Europe.

Fitness International responds to an FTC complaint, citing compliance with state laws and highlighting its online, in-person, and mail cancellation options.

Burn Boot Camp earns a spot on the 2025 Inc. 5000 list for the sixth year in a row, reporting $700K average revenue per location and 600 units awarded.

Hyperice launches Hyperice X 2, a next-gen contrast therapy device with expanded heat and cold ranges, built-in compression, and portable design for athletes and active users.