Humana expands its commitment to senior wellness with Invite, a nationwide campaign encouraging older adults to stay active and social through pickleball, the fastest growing sport in America.

McKinsey’s latest report outlines how consolidation is reshaping the fitness and wellness industry. The report highlights three strategies fitness businesses must adopt to stay competitive in a $53B market.

David Beckham’s honey-powered snack brand BEEUP launches at Target, offering clean-label fruit snacks for active kids and families. Co-founded with Shaun Neff and backed by CPG veteran Mike Keown.

Peloton appoints Megan Imbres as Chief Marketing Officer and promotes Francis Shanahan to Chief Technology Officer, signaling a strategic focus on creative brand growth and AI-driven innovation.

GymNation has been named to Fast Company's 2025 Brands That Matter list, recognized for its inclusive, accessible approach to fitness in the Middle East.

Burn Boot Camp raised over $465,000 in its ninth annual "Be Their Muscle" campaign for the Muscular Dystrophy Association. Learn how members across 300+ locations joined forces to support MDA’s mission.

ClassPass and WeWork announce a global partnership allowing ClassPass users to book workspaces at over 100 WeWork locations. Learn how this collaboration supports flexible work and wellness needs for remote and hybrid workers.

Global Wellness Day 2025 unites 170+ countries to advance wellness as a universal right. Backed by high-profile supporters, the movement offers free activities promoting wellbeing for all. Explore the 2025 theme and global participation trends.

Gold’s Gym partners with HYROX to open North America’s first HYROX Performance Center in Dallas, providing specialized training, official HYROX equipment, and coaching to meet growing fitness demand.

Arketa raises $15M in Series A funding led by Inspired Capital to expand its AI-powered platform for boutique fitness and wellness studios, addressing modern demands for personalized and community-focused experiences.

iFIT partners with Xponential Fitness to add Club Pilates and YogaSix classes to its digital library, offering members new home workout options and expanding its boutique studio offerings.

Playlist, a new parent brand uniting Mindbody, Booker, and ClassPass, aims to create a seamless platform for experience-driven businesses in fitness and wellness. Learn how this rebrand supports personalization, growth, and AI-powered tools for over 40,000 businesses globally.

Hims & Hers Health expands into Europe with its acquisition of ZAVA, extending its digital healthcare services to the UK, Germany, France, and Ireland. Learn about the deal and what it means for personalized health access.

A McKinsey survey finds that younger consumers are driving growth in the $500 billion U.S. wellness market, prioritizing functional nutrition, mental health, and in-person experiences. Learn about spending trends and six key growth areas shaping the future of wellness.

Bay Club expands its Pacific Northwest presence by acquiring 425 Fitness locations in Seattle’s Eastside suburbs. Learn how this move strengthens Bay Club’s Campus model and aligns with growing demand for community-focused fitness experiences.

UFC GYM launches a new franchise model: UFC GYM Jiu-Jitsu. Learn how this opportunity blends expert Jiu-Jitsu instruction with a proven business model for martial arts instructors and entrepreneurs.

Equinox Group has agreed to a $600,000 settlement over difficult membership cancellations, highlighting the importance of transparency in fitness industry practices. Read more on the reforms and what this means for members.

Dove and Club Pilates launch #EveryBodyPilates initiative to promote body confidence and inclusivity in fitness. Free classes offered in major U.S. cities on May 31.

Maxiom Labs launches AI-powered fitness platform with $2M in seed funding, aiming to rival human coaching through personalized, data-driven insights. Clinical trials begin June 2025.

The Commons, an Australian coworking brand, is entering the fitness market with community-focused Health Clubs in Melbourne, combining training, recovery, and social connection in a hybrid wellness model.