Xponential Fitness CEO Mark King announces retirement due to health reasons. The Board begins succession planning as King continues in his role during the transition.

Anthony Geisler launches Sequel Brands with four boutique fitness concepts and former Xponential leaders, signaling a new wave in franchise competition.

Apple Music and Universal Music Group launch Sound Therapy, a wellness-focused audio collection using sound waves and reimagined tracks to support focus, relaxation, and sleep.

24 Hour Fitness closes $305M financing from TCW to address debt maturities and support long-term strategy amid ongoing operational improvements.

The House tax bill includes a PHIT Act provision recognizing exercise as preventive care, earning support from the Health & Fitness Association.

EōS Fitness is acquired by TSG Consumer Partners as membership surpasses 1.5 million and expansion plans target 250 locations by 2030.

UFC GYM and Habit Burger launch a playful marketing campaign with a Hot Dads calendar tied to a new chargrilled salad lineup.

Planet Fitness ended Q1 2025 with 20.6M members and $276.7M in revenue, while preparing mitigation plans to limit impact from potential tariff changes.

Xponential Fitness reports Q1 2025 sales growth but posts revenue decline and net loss amid rising legal costs and revised studio opening guidance.

WHOOP launches 5.0 and MG wearables with new health features including ECG, blood pressure insights, and physiological age tracking, aiming to meet growing demand for personalized health data.

Life Time reports strong Q1 2025 results with $706M in revenue, 3% membership growth, and improved cash flow. Get the full financial breakdown and updated outlook.

WeightWatchers files for bankruptcy to eliminate $1.15B in debt as it shifts focus to telehealth amid growing demand for weight-loss drugs like Ozempic.

Planet Fitness launches a $1 down, $15/month spring promotion through May 16 to encourage new member sign-ups and increase seasonal engagement, with flexible terms and accessible in-club workouts.

Life Time has launched a free series of on-demand fitness classes for moms and kids, available on the Life Time app starting May 6. The new collection encourages family movement with short, accessible workouts.

ŌURA adds Meals and Glucose tracking to its app, integrating Dexcom’s Stelo sensor for real-time metabolic health insights and personalized guidance.

F45 Training launches its first global brand campaign, highlighting its community-driven approach, inclusive studios, and evolving wellness offerings across 1,500 locations.

Hims & Hers names former Amazon executive Nader Kabbani as COO to scale operations and expand access to personalized healthcare services across its growing platform.

On May 31, Crunch Fitness locations across the U.S. will unite for a 90-minute “Love Your Muscles” class in support of Augie’s Quest to Cure ALS. Open to both members and non-members, the event blends strength, core, mobility, and dance—raising funds and awareness for ALS research. 100% of proceeds go directly to the nonprofit founded by Life Fitness pioneer Augie Nieto.

NASM has launched a new Strategic Advisory Board led by industry veterans Mark Mastrov and Neal Spruce. The seven-member board will guide the organization on innovation, tech, policy, and growth as the fitness and wellness industry evolves.