Latest Fitness and Wellness Industry News

Planet Fitness Awards $250,000 in Scholarships Through Judgement Free Generation Initiative

Planet Fitness awarded $250,000 in scholarships to 50 students through its Judgement Free Generation initiative, supporting youth leadership, inclusion and community engagement nationwide.

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Planet Fitness Returns Teen Summer Pass Program for Sixth Year

Planet Fitness is bringing back its High School Summer Pass program, giving teens ages 14 to 19 free access to more than 2,900 locations across the U.S. and Canada. The initiative returns with new Gymshark perks and arrives as new data highlights the growing connection between youth fitness, confidence, and mental wellbeing.

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Planet Fitness Earns Top Employer Recognition

Planet Fitness earns a platinum ranking on the 2026 Where You Work Matters list, highlighting strong employee outcomes, career mobility, and workforce development.

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Planet Fitness Touts Strong 2025, Leans Into GLP-1 Opportunity

Planet Fitness reports strong 2025 earnings with 6.7% same club sales growth and 1.1 million net new members, while positioning itself to capture demand from GLP-1 users through strength training, recovery amenities, and new partnerships.

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Planet Fitness Expands Northern Mexico Footprint With New Franchise Agreement

Planet Fitness signs a new franchise agreement to expand in northern Mexico, adding clubs in Tijuana and Mexicali as national gym penetration remains below 7 percent.

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Planet Fitness Ranks as Top Fitness Brand on USA Today’s Best Customer Service List

Planet Fitness ranked highest among fitness brands on USA Today’s 2026 America’s Best Customer Service list, placing 38th overall based on customer surveys and service metrics.

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Planet Fitness Returns to Times Square as New Year’s Eve Presenting Sponsor for an Eleventh Year

Planet Fitness returns as presenting sponsor of Times Square’s New Year’s Eve celebration for an eleventh consecutive year, extending its long running partnership into 2026 and reinforcing its mass market fitness strategy.

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Former Planet Fitness CEO Takes Board Role at Panobianco During Rapid Expansion

Panobianco Academia brings former Planet Fitness CEO Chris Rondeau onto its Board as the Brazilian franchisor expands past four hundred units, prepares for entry into Mexico, and strengthens financial and governance systems to support continued growth.

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Planet Fitness Joins Boys & Girls Clubs of America as Official GivingTuesday Match Partner

Boys and Girls Clubs of America names Planet Fitness as its official GivingTuesday match partner, with Planet Fitness matching donations up to 75,000 dollars to support youth fitness, wellbeing and mentorship programs nationwide.

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Planet Fitness Announces Proposed Refinancing Transaction

Planet Fitness announces that select subsidiaries plan to complete a refinancing transaction through the Company’s existing securitized financing facility, including new note issuance and repayment of 2022 debt.

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Planet Fitness Flexes Strong Growth and Signals a Premium Price Shift Ahead

Planet Fitness reported 13% revenue growth in Q3 2025 and announced plans to raise its Black Card membership price to $29.99 after the 2026 peak join season, signaling a strategic shift in its pricing model while maintaining strong same club sales and expansion momentum.

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Easy Mile Fitness Acquires 17 Planet Fitness Locations

Easy Mile Fitness has acquired 17 Planet Fitness clubs in Oregon and Alaska from Bravo Fit, expanding its portfolio to 70 locations across seven territories.

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Planet Fitness Reports Record Participation in 2025 High School Summer Pass Program

Planet Fitness saw a record 3.7 million teens join its 2025 High School Summer Pass program, completing 19 million workouts across 2,700 gyms in the U.S. and Canada.

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Hyperice Launches Next-Generation Contrast Therapy Device

Hyperice launches Hyperice X 2, a next-gen contrast therapy device with expanded heat and cold ranges, built-in compression, and portable design for athletes and active users.

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Planet Fitness Leans Into Back to School With Member Discounts

Planet Fitness launches PerksFest, offering members discounts with Apple Music, Headspace, and WeightWatchers as routines reset for back to school.

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Planet Fitness Uses Heatwave Sentiment to Power $1 Membership Push

Planet Fitness launches a $1 down, $15/month summer promotion amid rising temperatures. Backed by consumer survey data, the campaign highlights climate-controlled gyms, free teen access, and value-driven membership perks.

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Planet Fitness Awards $250,000 in 'Judgement Free Generation' Scholarships to Youth Advocates of Kindness and Inclusion

Planet Fitness has awarded $250,000 in Judgement Free Generation® scholarships to 50 Boys & Girls Clubs teens across the U.S., recognizing youth who champion kindness, inclusion, and mental wellness. Since 2017, the brand has contributed over $1.65M through this initiative, reinforcing its long-term commitment to community impact and social-emotional development.

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Planet Fitness Closes Q1 With 20.6M Members, Plans for Tariff Impact

Planet Fitness ended Q1 2025 with 20.6M members and $276.7M in revenue, while preparing mitigation plans to limit impact from potential tariff changes.

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