Dubai based wellness franchise elegant hoopoe expands to the UK with an AI driven operating model, introducing its SEGA architecture as the 890 billion dollar global franchise industry adapts to new operational and regulatory demands.

Matrix Fitness launches the Magnum Plate Loaded Range, a new collection of commercial strength machines designed for durability, precision and modern member demand as strength training continues to outpace cardio across gyms.

The global gummy supplements market is rapidly expanding toward 66.79 billion dollars by 2031 as consumers prefer flavorful, easy to use formats.

Earlier this fall, more than 500 New Yorkers gathered through The AC’s growing social fitness community. Learn how The AC’s squad based model, neighborhood culture and year round events are redefining connection, belonging and in person community in New York City.

Mori Trust acquires an ownership interest in 35 Hudson Yards, including the Equinox Hotel, in a deal reported at $541 million, expanding its U.S. portfolio.

Pickleball Kingdom is expanding with nine new indoor clubs opening this year and five more in January, reflecting growing national demand for year round pickleball and rapid franchise development across key U.S. markets.

The Global Wellness Institute’s 2025 report shows the wellness economy reaching 6.8 trillion dollars in 2024 with all sectors surpassing pre pandemic levels. Wellness real estate and mental wellness lead growth, and the industry is projected to approach 9.8 trillion dollars by 2029.

Padel Studios Coventry has launched a UK fitness model that combines indoor Padel, Reformer Pilates and recovery services. Learn how the hybrid concept broadens audiences and creates a multi-use wellness hub.

lululemon has unveiled Team Canada’s Milano Cortina 2026 Olympic and Paralympic kit with a focus on performance innovation, inclusive design, and athlete collaboration. Here is what fitness and sport industry leaders need to know about the new collection.

Orangetheory Fitness partners with HYROX to launch race inspired training at select studios, reflecting the rise of fitness racing and demand for structured, measurable performance programs.

GNC releases its first Anti Trend Report, grading viral wellness trends while expanding its research efforts with a university partnership focused on real world supplement data.

Peloton partners with the Formula 1 Las Vegas Grand Prix to offer live recorded classes, new scenic workouts and expanded programming for members during race week.

JETSET Pilates expands its national footprint with a luxury real estate strategy that places modern Reformer Pilates studios inside high end residential and retail developments. Learn how the brand selects locations and integrates into established wellness oriented communities.

EGYM’s new report reveals how Gen Z and Millennials are driving a strength training surge and reshaping the modern gym experience across the U.S.

Medicare will begin covering GLP-1 medications in 2026 under a new Trump Administration policy. The Health & Fitness Association welcomes the move but urges policymakers to integrate exercise and lifestyle programs for lasting health benefits.

Xponential Fitness (NYSE: XPOF) reported mixed third-quarter 2025 results, with revenue down 2% to 78.8 million dollars and system-wide sales up 10% to 432.2 million dollars. The boutique fitness franchisor narrowed its net loss to 6.7 million dollars and reaffirmed full-year guidance while continuing to streamline operations and focus on core brands including Club Pilates, Pure Barre, YogaSix, BFT, and StretchLab.

November is now recognized as National Muscle Health Month, founded by Dr. Gabrielle Lyon to raise awareness about the importance of building and maintaining muscle for longevity and overall health. The initiative promotes strength as preventive medicine, addressing rising rates of sarcopenia and encouraging proactive approaches to muscle health through exercise, nutrition, and lifestyle.

Anytime Fitness has announced its expansion into Saudi Arabia through a new master franchise agreement with Riyadh-based ABFit. The first club is set to open in Riyadh by spring 2026, with plans for at least 60 locations over six years. The partnership aligns with Saudi Vision 2030 goals to promote health and wellbeing while extending Anytime Fitness’s global reach to 49 countries and territories.

Life Time is expanding its reformer-based Pilates program nationwide as demand for small group training continues to rise. The 45-minute, music-driven workout blends athletic conditioning with mindful movement, reflecting a broader industry shift toward performance-focused Pilates experiences. Life Time plans to offer the program in more than 60 clubs by 2026, positioning itself at the forefront of the reformer training boom.

Peloton recalled over 833,000 Bike+ units in the U.S. and Canada due to faulty seat posts, yet its stock rebounded after stronger-than-expected earnings driven by AI product upgrades and price increases.