Apple introduces the Watch SE 3 with new health and fitness tracking features, faster performance, and 5G connectivity, as wearable adoption continues to rise.

24 Hour Fitness is partnering with ISSA to certify nearly 250 General Managers as personal trainers, strengthening club leadership and enhancing the member experience across all locations.

Fountain Life is opening its fifth U.S. center in Houston, combining AI-powered diagnostics, regenerative therapies, and a focus on longevity as healthspan becomes a defining trend in the fitness industry.

Super Bowl Champion Russell Wilson and Grammy Winner Ciara have launched The Pack, a boutique fitness studio in New York City combining strength, endurance, and self-defense into a 50-minute group workout.

Nike reintroduces its iconic “Just Do It” slogan with the new “Why Do It?” campaign, featuring global athletes and targeting a new generation of sport participants.

CR Fitness Holdings, the largest Crunch Fitness franchisee, will host its annual 9/11 Stair Climb on September 11 across 86 gyms, honoring first responders with a symbolic 110-flight tribute.

Universal Pictures Content Group partners with Sudor to expand its wellness apps, starting with Davina McCall’s Own Your Goals and its 300,000-strong community.

NFL quarterback Josh Allen has been named Therabody’s first-ever Performance Advisor, expanding his longtime partnership with the wellness tech company to include product development, athlete education, and a new national campaign.

Rick Caro, founding leader of the Health & Fitness Association and influential industry consultant, has died at 77. His legacy includes shaping IHRSA, mentoring leaders, and bringing fitness to Wall Street.

Canyon Ranch Tucson is the only resort in the Americas nominated for the inaugural MICHELIN Wellness Award, recognizing the world’s top five wellness hotels. Winners will be announced October 8, 2025.

Xponential Fitness (NYSE: XPOF) has appointed Rachel Lee to its Board of Directors, effective August 25, 2025. Lee brings two decades of finance and board experience to support the company’s growth and governance.

Gold’s Gym will open 60 new locations in Brazil over the next 10 years under a master franchise deal, with a flagship debut in 2026. The expansion highlights Brazil’s role as the world’s second-largest fitness market.

Los Angeles boutique fitness studios launch Boutique Fitness Loyalty Month this September, urging direct bookings over third-party apps to support local gyms, teachers, and community sustainability.

Pvolve expands its U.S. footprint with five new studio leases, bringing its total toward 40 by 2025. Backed by Jennifer Aniston, the hybrid fitness brand blends functional movement with digital and in-studio training.

Over 5,000 New Yorkers have entered the lottery for the first-ever NYC Bakery Run on Sept 21, 2025, a pastry-fueled half marathon by TIPSTER.

Life Time has expanded its Work Lounge concept with 55 locations completed and more than 30 in development. The lounges offer members productive spaces inside clubs, with both complimentary and premium options available, complementing the company’s Life Time Work coworking brand.

Eight Sleep raises $100M to develop its AI-powered Sleep Agent, expand into medical applications like Hot Flash Mode and sleep apnea, and grow in global markets.

Studio Pilates International will open its first German studio in Wiesbaden in 2026, expanding its global reformer Pilates franchise into mainland Europe.

Fitness International responds to an FTC complaint, citing compliance with state laws and highlighting its online, in-person, and mail cancellation options.

Burn Boot Camp earns a spot on the 2025 Inc. 5000 list for the sixth year in a row, reporting $700K average revenue per location and 600 units awarded.