UFC GYM launches a new franchise model: UFC GYM Jiu-Jitsu. Learn how this opportunity blends expert Jiu-Jitsu instruction with a proven business model for martial arts instructors and entrepreneurs.

Equinox Group has agreed to a $600,000 settlement over difficult membership cancellations, highlighting the importance of transparency in fitness industry practices. Read more on the reforms and what this means for members.

Dove and Club Pilates launch #EveryBodyPilates initiative to promote body confidence and inclusivity in fitness. Free classes offered in major U.S. cities on May 31.

Maxiom Labs launches AI-powered fitness platform with $2M in seed funding, aiming to rival human coaching through personalized, data-driven insights. Clinical trials begin June 2025.

The Commons, an Australian coworking brand, is entering the fitness market with community-focused Health Clubs in Melbourne, combining training, recovery, and social connection in a hybrid wellness model.

Stride and UNITY Fitness launch UNITY360, Canada's first membership to combine fitness, recovery, and advanced health testing. The program offers personalized insights through DNA, gut, and VO2 max assessments, responding to growing demand for data-driven wellness.

ISSA launches a GLP-1 Weight Loss Support Training course to help fitness professionals safely guide clients using medications like Ozempic and Wegovy, addressing physical, emotional, and behavioral changes.

Strava has acquired The Breakaway, a Y Combinator-backed cycling training app, expanding its subscription offering for cyclists. The move follows its recent purchase of Runna and signals continued investment in structured training tools.

ŌURA introduces enhanced activity tracking features, including 24/7 movement detection, trend views, and heart rate integrations, plus new partnerships with CorePower Yoga, Technogym, and more.

YogaSix launches Y6 Mobility, a new class combining yoga and functional mobility training. Now available in select U.S. studios, with nationwide rollout planned through 2025.

U.S. House passes tax package including the PHIT Act, allowing pre-tax spending on fitness expenses. Learn what this means for gym memberships and youth sports.

Airbnb enters the fitness market with personal training, massage, and wellness services now bookable through its app, expanding options for travelers and fitness professionals.

iFIT acquires Reform RX, entering the Pilates market and expanding its connected fitness offerings for home and commercial users.

Xponential Fitness CEO Mark King announces retirement due to health reasons. The Board begins succession planning as King continues in his role during the transition.

Anthony Geisler launches Sequel Brands with four boutique fitness concepts and former Xponential leaders, signaling a new wave in franchise competition.

Apple Music and Universal Music Group launch Sound Therapy, a wellness-focused audio collection using sound waves and reimagined tracks to support focus, relaxation, and sleep.

24 Hour Fitness closes $305M financing from TCW to address debt maturities and support long-term strategy amid ongoing operational improvements.

The House tax bill includes a PHIT Act provision recognizing exercise as preventive care, earning support from the Health & Fitness Association.

EōS Fitness is acquired by TSG Consumer Partners as membership surpasses 1.5 million and expansion plans target 250 locations by 2030.