Latest Fitness and Wellness Industry News
Gold’s Gym Partners with HYROX to Open North America’s First HYROX Performance Center
Gold’s Gym partners with HYROX to open North America’s first HYROX Performance Center in Dallas, providing specialized training, official HYROX equipment, and coaching to meet growing fitness demand.
Arketa Secures $15 Million in Series A Funding to Expand AI-Powered Wellness Platform
Arketa raises $15M in Series A funding led by Inspired Capital to expand its AI-powered platform for boutique fitness and wellness studios, addressing modern demands for personalized and community-focused experiences.
iFIT Partners with Xponential Fitness to Expand Pilates and Yoga Offerings
iFIT partners with Xponential Fitness to add Club Pilates and YogaSix classes to its digital library, offering members new home workout options and expanding its boutique studio offerings.
Mindbody, ClassPass, and Booker Unite Under New Parent Brand ‘Playlist’
Playlist, a new parent brand uniting Mindbody, Booker, and ClassPass, aims to create a seamless platform for experience-driven businesses in fitness and wellness. Learn how this rebrand supports personalization, growth, and AI-powered tools for over 40,000 businesses globally.
Hims & Hers Health Expands Into Europe With Acquisition of ZAVA
Hims & Hers Health expands into Europe with its acquisition of ZAVA, extending its digital healthcare services to the UK, Germany, France, and Ireland. Learn about the deal and what it means for personalized health access.
Young Consumers Reshape $500 Billion U.S. Wellness Market, McKinsey Finds
A McKinsey survey finds that younger consumers are driving growth in the $500 billion U.S. wellness market, prioritizing functional nutrition, mental health, and in-person experiences. Learn about spending trends and six key growth areas shaping the future of wellness.
Bay Club Expands in Pacific Northwest with Acquisition of 425 Fitness
Bay Club expands its Pacific Northwest presence by acquiring 425 Fitness locations in Seattle’s Eastside suburbs. Learn how this move strengthens Bay Club’s Campus model and aligns with growing demand for community-focused fitness experiences.
UFC GYM Launches New Jiu-Jitsu Franchise Model
UFC GYM launches a new franchise model: UFC GYM Jiu-Jitsu. Learn how this opportunity blends expert Jiu-Jitsu instruction with a proven business model for martial arts instructors and entrepreneurs.
Equinox Agrees to $600,000 Settlement for Hard-to-Cancel Memberships
Equinox Group has agreed to a $600,000 settlement over difficult membership cancellations, highlighting the importance of transparency in fitness industry practices. Read more on the reforms and what this means for members.
Dove and Club Pilates Launch Inclusive Initiative to Challenge "Pilates Body" Stereotypes
Dove and Club Pilates launch #EveryBodyPilates initiative to promote body confidence and inclusivity in fitness. Free classes offered in major U.S. cities on May 31.
Could AI Be the Personal Trainer of the Future? Maxiom Launches with $2M in Seed Funding and Eyes Global Expansion
Maxiom Labs launches AI-powered fitness platform with $2M in seed funding, aiming to rival human coaching through personalized, data-driven insights. Clinical trials begin June 2025.
Australian Coworking Brand Enters Fitness Market with Community-Driven Wellness Clubs
The Commons, an Australian coworking brand, is entering the fitness market with community-focused Health Clubs in Melbourne, combining training, recovery, and social connection in a hybrid wellness model.
UNITY360 Membership Blends Fitness and Diagnostics in New Canadian Offering
Stride and UNITY Fitness launch UNITY360, Canada's first membership to combine fitness, recovery, and advanced health testing. The program offers personalized insights through DNA, gut, and VO2 max assessments, responding to growing demand for data-driven wellness.
ISSA Launches GLP-1 Training Program for Fitness Professionals Amid Rising Demand
ISSA launches a GLP-1 Weight Loss Support Training course to help fitness professionals safely guide clients using medications like Ozempic and Wegovy, addressing physical, emotional, and behavioral changes.
Strava Strengthens Cycling Focus with The Breakaway Acquisition
Strava has acquired The Breakaway, a Y Combinator-backed cycling training app, expanding its subscription offering for cyclists. The move follows its recent purchase of Runna and signals continued investment in structured training tools.
ŌURA Rolls Out Full-Day Activity Tracking and New Integrations with Leading Fitness Brands
ŌURA introduces enhanced activity tracking features, including 24/7 movement detection, trend views, and heart rate integrations, plus new partnerships with CorePower Yoga, Technogym, and more.
YogaSix Introduces New Mobility-Focused Class Format Across U.S. Studios
YogaSix launches Y6 Mobility, a new class combining yoga and functional mobility training. Now available in select U.S. studios, with nationwide rollout planned through 2025.
House Passes Tax Package with Key Fitness Provision, PHIT Act Moves to Senate
U.S. House passes tax package including the PHIT Act, allowing pre-tax spending on fitness expenses. Learn what this means for gym memberships and youth sports.
Airbnb Adds Personal Training and Wellness Services to Platform in Major Expansion
Airbnb enters the fitness market with personal training, massage, and wellness services now bookable through its app, expanding options for travelers and fitness professionals.
iFIT Expands Into Pilates With Acquisition of Reform RX
iFIT acquires Reform RX, entering the Pilates market and expanding its connected fitness offerings for home and commercial users.