Reforme opens in Manhattan, blending European wellness tech and holistic therapies to meet rising demand for premium, non-invasive urban wellness.

Les Mills has piloted a four-part yoga series to help clubs scale their wellness offerings, address instructor shortages, and meet rising demand for mind-body fitness. Early trials report high member satisfaction and full class occupancy.

FuturHealth now offers Apple Fitness+ at no cost for GLP-1 weight loss members, providing access to thousands of workouts and meditations to support sustainable results.

Life Time has opened its ninth Atlanta-area location with the 79,000-square-foot Life Time Perimeter in Sandy Springs’ Perimeter Center, offering fitness, wellness, recovery, coworking, and family amenities in a fully renovated three-story facility.

Xponential Fitness has named Mike Nuzzo as CEO following Mark King's resignation. Nuzzo brings over 25 years of leadership experience in consumer services and franchise growth.

The US fitness industry saw a 3.5% rise in gym and studio visits in early 2025, according to new HFA data. The FIT Tracker reveals growing engagement and visit frequency nationwide.

JETSET Pilates opened 16 studios and signed 67 development deals in early 2025, expanding its national footprint and investing in franchise infrastructure.

Novo Nordisk lowers 2025 outlook despite strong GLP-1 sales growth. What shifting obesity drug trends mean for the fitness industry.

Hyperice teams with Atlanta Run Club and wellness collective Do Not Disturb to provide advanced recovery technology and programming for Atlanta’s running community starting August 2025.

Life Time reported Q2 2025 revenue of $761.5M, up 14% year-over-year, with net income of $72.1M and membership growth. The company raised its full-year guidance.

Hims & Hers closed Q2 2025 with $544.8M in revenue up 73% year-over-year net income of $42.5M, and 2.44M subscribers. The company reaffirmed its full-year outlook.

Extraordinary Brands has acquired CycleBar and Rumble from Xponential Fitness, expanding its boutique fitness portfolio to four modalities. The company plans to streamline operations, support franchise growth, and prioritize profitability for studio owners.

The Health & Fitness Association supports President Trump’s Executive Order reinstating the Presidential Physical Fitness Test and reestablishing the President’s Council on Sports, Fitness & Nutrition to address youth inactivity and obesity.

24 Hour Fitness and the Los Angeles Rams have renewed their partnership, with Rams Cheerleaders training at select gyms and both organizations collaborating on community events across Southern California.

The White House has reinstated the Presidential Fitness Test and reorganized the President’s Council on Sports, Fitness, and Nutrition in a new executive order aimed at addressing youth inactivity and rising obesity rates ahead of the U.S. semiquincentennial.

Fitness Ventures LLC acquires three Crunch Fitness gyms in Portland and announces a $75 million investment to open 15 new locations, expanding its national footprint.

Eight Sleep has launched Hot Flash Mode, a new feature designed to provide rapid cooling relief for women experiencing nighttime hot flashes. Part of the Women’s Sleep Initiative, the feature marks a broader commitment to advancing sleep technology and research for women’s health.

CityPickle is opening its first year-round Manhattan location and new headquarters in Times Square’s historic Paramount Building. The 37,000-square-foot flagship will feature seven courts, a restaurant, event space, and corporate offices, marking a major step in the brand’s NYC expansion.

VASA Fitness has opened a new 48,000-square-foot club in Colorado Springs, its first to feature a cold plunge tub alongside expanded recovery amenities, STUDIO classes, and full-service training options. This marks VASA’s 15th location in Colorado.

Xponential Fitness has partnered exclusively with Morrow Hill to manage real estate strategy across brands like Pure Barre, Club Pilates, Lindora, YogaSix, BFT, and StretchLab. The collaboration supports domestic and international expansion by centralizing site selection and lease execution.