Easy Mile Fitness has acquired 17 Planet Fitness clubs in Oregon and Alaska from Bravo Fit, expanding its portfolio to 70 locations across seven territories.

WHOOP will debut live heart rate tracking at the 2025 Ryder Cup, giving NBC viewers real-time insights into player performance at Bethpage Black.

The Health & Fitness Association has reorganized its leadership, appointing Brandon Partridge as COO and promoting Mike Goscinski to chief of staff, as it expands advocacy, research, and education efforts.

Stretch Zone has opened its first Canadian studio, marking the brand’s international debut. The U.S. stretching franchise now operates more than 400 locations and is expanding into new markets.

Mindbody’s 2025 State of the Industry Report reveals 72% of fitness operators are optimistic about growth, with AI adoption, new revenue streams, and personalization driving expansion.

EoS Fitness launches EGYM Genius, an AI-powered platform creating personalized training plans, debuting in Texas and Florida before nationwide rollout.

Russell Wilson and Ciara team with Rumble co-founders to launch The Pack, a NYC boutique fitness studio blending training and self-defense.

Dua Lipa joins Frame Fitness as Co-Founder and Chief Creative Officer, shaping the Pilates brand’s design, content, and global expansion.

WHOOP will launch Advanced Labs this fall, partnering with Quest Diagnostics to let members purchase, schedule, and view clinical lab test results directly in the WHOOP app.

Xponential Fitness (NYSE: XPOF) completes the divestiture of Lindora to Next Health, allowing the company to refocus on core fitness brands while Next Health expands its health optimization portfolio.

Perspire Sauna Studio expands with five multi-unit franchise agreements in Connecticut, New York, Florida, Southern California, and Virginia, plus a new opening in Middletown, N.J., bringing its footprint to nearly 100 studios nationwide.

[solidcore] has launched its national “Get Obsessed” campaign with former SNL cast member Ego Nwodim, highlighting client commitment through film, social, and in-studio activations.

Planet Fitness saw a record 3.7 million teens join its 2025 High School Summer Pass program, completing 19 million workouts across 2,700 gyms in the U.S. and Canada.

GymNation has earned the 2025 Tripadvisor Travelers’ Choice Award for the third year in a row, ranking among the top 10% of attractions worldwide and expanding to 50 gyms across the UAE and Saudi Arabia

WeWard’s 2025 State of Walking Report shows U.S. adults lag in daily steps, with no state meeting the 7,000 step goal and younger adults least active.

EGYM and Spirit Fitness partner to integrate 3 Star Cardio technology with Spirit’s 1000 Series equipment, enabling seamless data syncing, improved member engagement, and deeper insights for operators.

Wellhub’s 2025 Corporate Wellness Report shows 73% of operators report higher profitability and 89% stronger retention from employer partnerships, signaling a major growth channel for gyms, studios, and wellness providers.

HFA welcomes the federal “Make Our Children Healthy Again” plan, highlighting new actions to combat childhood inactivity and promote daily movement.

Deloitte and HFA report projects India’s fitness market to grow from US$1.9B in 2024 to US$4.5B by 2030, with memberships set to nearly double.

[solidcore] appoints new C-suite leaders and a board member as the boutique fitness brand expands past 150 studios and builds capacity for continued growth.