Latest Fitness and Wellness Industry News

XPONENTIAL FITNESS NAMES MIKE NUZZO AS CHIEF EXECUTIVE OFFICER

Xponential Fitness has named Mike Nuzzo as CEO following Mark King's resignation. Nuzzo brings over 25 years of leadership experience in consumer services and franchise growth.

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GYM TRAFFIC CLIMBS IN EARLY 2025, HFA DATA SHOWS

The US fitness industry saw a 3.5% rise in gym and studio visits in early 2025, according to new HFA data. The FIT Tracker reveals growing engagement and visit frequency nationwide.

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JETSET Pilates Accelerates U.S. Expansion with 67 Development Deals and New Franchise Leadership

JETSET Pilates opened 16 studios and signed 67 development deals in early 2025, expanding its national footprint and investing in franchise infrastructure.

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HYPERICE PARTNERS WITH ATLANTA RUN CLUB AND DO NOT DISTURB

Hyperice teams with Atlanta Run Club and wellness collective Do Not Disturb to provide advanced recovery technology and programming for Atlanta’s running community starting August 2025.

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LIFE TIME INCREASES 2025 GUIDANCE AFTER STRONG Q2 PERFORMANCE

Life Time reported Q2 2025 revenue of $761.5M, up 14% year-over-year, with net income of $72.1M and membership growth. The company raised its full-year guidance.

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HIMS & HERS REPORTS DOUBLE-DIGIT SUBSCRIBER AND REVENUE GROWTH

Hims & Hers closed Q2 2025 with $544.8M in revenue up 73% year-over-year net income of $42.5M, and 2.44M subscribers. The company reaffirmed its full-year outlook.

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Extraordinary Brands Acquires CycleBar and Rumble from Xponential Fitness

Extraordinary Brands has acquired CycleBar and Rumble from Xponential Fitness, expanding its boutique fitness portfolio to four modalities. The company plans to streamline operations, support franchise growth, and prioritize profitability for studio owners.

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HFA Supports Return of President’s Council and National Fitness Test for Youth

The Health & Fitness Association supports President Trump’s Executive Order reinstating the Presidential Physical Fitness Test and reestablishing the President’s Council on Sports, Fitness & Nutrition to address youth inactivity and obesity.

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Rams Cheerleaders to Train at 24 Hour Fitness as Partnership Resumes

24 Hour Fitness and the Los Angeles Rams have renewed their partnership, with Rams Cheerleaders training at select gyms and both organizations collaborating on community events across Southern California.

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White House Revives Presidential Fitness Test and Updates National Fitness Council

The White House has reinstated the Presidential Fitness Test and reorganized the President’s Council on Sports, Fitness, and Nutrition in a new executive order aimed at addressing youth inactivity and rising obesity rates ahead of the U.S. semiquincentennial.

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Fitness Ventures Acquires Three Crunch Fitness Gyms in Portland, Plans $75 Million Expansion

Fitness Ventures LLC acquires three Crunch Fitness gyms in Portland and announces a $75 million investment to open 15 new locations, expanding its national footprint.

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Eight Sleep Launches Hot Flash Mode to Support Women’s Sleep Health

Eight Sleep has launched Hot Flash Mode, a new feature designed to provide rapid cooling relief for women experiencing nighttime hot flashes. Part of the Women’s Sleep Initiative, the feature marks a broader commitment to advancing sleep technology and research for women’s health.

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CityPickle to Open Manhattan Flagship in Times Square’s Paramount Building

CityPickle is opening its first year-round Manhattan location and new headquarters in Times Square’s historic Paramount Building. The 37,000-square-foot flagship will feature seven courts, a restaurant, event space, and corporate offices, marking a major step in the brand’s NYC expansion.

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VASA Fitness Opens New Colorado Springs Location with Expanded Recovery Amenities

VASA Fitness has opened a new 48,000-square-foot club in Colorado Springs, its first to feature a cold plunge tub alongside expanded recovery amenities, STUDIO classes, and full-service training options. This marks VASA’s 15th location in Colorado.

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Xponential Fitness Partners with Morrow Hill to Support Franchise Real Estate Expansion

Xponential Fitness has partnered exclusively with Morrow Hill to manage real estate strategy across brands like Pure Barre, Club Pilates, Lindora, YogaSix, BFT, and StretchLab. The collaboration supports domestic and international expansion by centralizing site selection and lease execution.

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Gold’s Gym Expands U.S. Footprint with New Flagship, HYROX Partnership, and Facility Upgrades

Gold’s Gym marks 60 years with new locations in Austin and Los Angeles, North America’s first HYROX Performance Center, and continued expansion across the U.S. as demand for strength and functional fitness grows.

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Life Time Expands Access to AI Wellness Tool

Life Time has made its AI wellness tool, L•AI•C, available to all app users. Built with Microsoft and backed by decades of health expertise, L•AI•C offers personalized guidance on workouts, nutrition, recovery, and more—right from your phone.

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Xponential Fitness Divests CycleBar and Rumble Brands

Xponential Fitness has divested CycleBar and Rumble to Extraordinary Brands as part of a strategic move to focus on its most profitable boutique fitness concepts.

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Peloton Teams Up With Hyrox

Peloton partners with global fitness race brand Hyrox to launch a new on-demand training collection. The collaboration marks Peloton’s move into competitive hybrid fitness and functional endurance training.

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