Zenoti expands its AI-powered platform into the fitness industry, with early gym adopters reporting lower member churn, improved collections, and stronger lead-to-member conversions.

EGYM and seca launch the Fitness Hub seca edition, integrating smart onboarding with medical-grade body composition analysis to streamline club operations and support data-driven training.

Xponential Fitness saw five brands included in Entrepreneur’s 2025 Franchise 500, with rankings spanning Pilates, assisted stretching, barre, yoga, and group training.

McFIT launches its first-ever international franchise model, opening new global markets while maintaining its company-owned gym strategy across Europe.

Starbucks expands its menu with protein-focused drinks and food, including Protein Cold Foam and all-day options, alongside new matcha, chai, and bakery items.

Hims & Hers returns to the Big Game with a bold message on healthcare inequality, highlighting why rich people live longer and calling for broader access to proactive care.

Lindora appoints Andrew Marlow as President, signaling its expansion beyond medical weight loss into provider-guided metabolic health and national growth following its Next Health acquisition.

Kevin Hart has joined Burn Boot Camp as an equity partner, franchisee, and Executive Partner of Brand and Growth, marking a strategic move focused on long-term, values-driven expansion.

The Global Wellness Summit releases its 2026 Future of Wellness report, outlining key trends shaping health, longevity, women’s wellness, neurowellness, and human-centered care worldwide.

HYROX announces NYU Langone Health as its first-ever hospital lead partner for HYROX New York 2026, expanding wellness, recovery, and community health initiatives through fitness racing.

Crunch Fitness ranks No. 20 overall and No. 2 in fitness on Entrepreneur’s 2026 Franchise 500, highlighting strong growth, franchise support, and global expansion.

Equinox enhances its EQX ARC women’s health program by integrating Oura Ring biometrics and clinical lab insights to personalize training and recovery.

Protein Crust Pizza? Papa Johns Tests the Wellness-Minded Appetite

A Peloton study finds fitness, community, and coaching may help ease menopause symptoms, with participants reporting improved energy, sleep, and wellbeing.

Playlist, parent of Mindbody and ClassPass, agrees to merge with EGYM in a $7.5 billion global wellness technology deal backed by $785M in new equity.

Fitness World Canada plans a $50 million investment to expand nationally, open corporate clubs, and launch its first franchise program.

A new national survey from Purpose Brands shows how health goals evolve after early January, highlighting shifts toward longevity, fitness, and sustainable routines.

Planet Fitness enters 2026 with 20.8 million members after reporting 6.7% same-club sales growth and continued club expansion in 2025.

ChatGPT Health introduces a dedicated experience within ChatGPT focused on helping users understand and manage personal health information, with added privacy protections and secure connections to medical records and wellness apps.

StarCruises partners with Under Armour to launch Fitness @ Sea, a wellness-focused cruise blending guided workouts, active travel, and luxury cruising between Malaysia, Phuket, and Singapore in 2026.