Extraordinary Brands has acquired CycleBar and Rumble from Xponential Fitness, expanding its boutique fitness portfolio to four modalities. The company plans to streamline operations, support franchise growth, and prioritize profitability for studio owners.

The Health & Fitness Association supports President Trump’s Executive Order reinstating the Presidential Physical Fitness Test and reestablishing the President’s Council on Sports, Fitness & Nutrition to address youth inactivity and obesity.

24 Hour Fitness and the Los Angeles Rams have renewed their partnership, with Rams Cheerleaders training at select gyms and both organizations collaborating on community events across Southern California.

The White House has reinstated the Presidential Fitness Test and reorganized the President’s Council on Sports, Fitness, and Nutrition in a new executive order aimed at addressing youth inactivity and rising obesity rates ahead of the U.S. semiquincentennial.

Fitness Ventures LLC acquires three Crunch Fitness gyms in Portland and announces a $75 million investment to open 15 new locations, expanding its national footprint.

Eight Sleep has launched Hot Flash Mode, a new feature designed to provide rapid cooling relief for women experiencing nighttime hot flashes. Part of the Women’s Sleep Initiative, the feature marks a broader commitment to advancing sleep technology and research for women’s health.

CityPickle is opening its first year-round Manhattan location and new headquarters in Times Square’s historic Paramount Building. The 37,000-square-foot flagship will feature seven courts, a restaurant, event space, and corporate offices, marking a major step in the brand’s NYC expansion.

VASA Fitness has opened a new 48,000-square-foot club in Colorado Springs, its first to feature a cold plunge tub alongside expanded recovery amenities, STUDIO classes, and full-service training options. This marks VASA’s 15th location in Colorado.

Xponential Fitness has partnered exclusively with Morrow Hill to manage real estate strategy across brands like Pure Barre, Club Pilates, Lindora, YogaSix, BFT, and StretchLab. The collaboration supports domestic and international expansion by centralizing site selection and lease execution.

Gold’s Gym marks 60 years with new locations in Austin and Los Angeles, North America’s first HYROX Performance Center, and continued expansion across the U.S. as demand for strength and functional fitness grows.

Life Time has made its AI wellness tool, L•AI•C, available to all app users. Built with Microsoft and backed by decades of health expertise, L•AI•C offers personalized guidance on workouts, nutrition, recovery, and more—right from your phone.

Xponential Fitness has divested CycleBar and Rumble to Extraordinary Brands as part of a strategic move to focus on its most profitable boutique fitness concepts.

Peloton partners with global fitness race brand Hyrox to launch a new on-demand training collection. The collaboration marks Peloton’s move into competitive hybrid fitness and functional endurance training.

The 2025 Global Wellness Summit heads to Dubai, uniting fitness, wellness, and healthcare leaders to explore longevity, wellness real estate, and cross-sector collaboration across the $6.3 trillion global wellness economy.

Beyond Yoga launches Seek Beyond, a new brand platform focused on movement, mindfulness, and connection, featuring Issa Rae and a diverse cast of wellness leaders to inspire authentic, joyful growth.

Pvolve announces six new studios in Colorado, Georgia, Indiana, and Virginia, led by mission-driven franchisees with clinical, marketing, and operations backgrounds—part of its nationwide growth strategy supported by an omnichannel fitness model and partnership with Tally Health.

Ladder partners with Diplo’s Run Club for a nationwide 2025 event series blending strength training, music, and community. Discover how this collaboration brings elite coaching, mobile gym activations, and exclusive workouts to major U.S. cities. Learn more about the fitness experience redefining group wellness.

Planet Fitness launches a $1 down, $15/month summer promotion amid rising temperatures. Backed by consumer survey data, the campaign highlights climate-controlled gyms, free teen access, and value-driven membership perks.

Echelon Fitness acquires B2B streaming platform FORTË, launching ELEVATE by Echelon to expand enterprise fitness and SaaS offerings. The move enhances digital content delivery across gyms, studios, and global partners.

Performance Equity Management renews its investment in EoS Fitness following the brand’s acquisition by TSG Consumer Partners. Backed through PEM’s latest fund, the deal highlights confidence in EoS’ growth as a leading HVLP gym operator in the U.S.